Tag: <span>marketing psychology</span>
Love-hate tech: what drone backlash teaches marketers
Amazon's drone tests are getting a mixed welcome, but that is a familiar adoption pattern. AirPods were mocked at $160 and the…
Ganeshotsav 2026 Ads: The Psychology of Festive Relevance
How the best Ganeshotsav 2026 campaigns used ritual, local context and real needs to turn festive advertising into participation.
Why Americans Ignore Weather When They Spend
Only 39% of Americans say extreme weather affects their finances, even as spending tightens. Younger shoppers feel the link more clearly.
A Brand Is Character at Scale: What a Zen Monk Teaches Marketers
Fast Company finds a Zen teacher, a broker and a musician landed on the same idea: a brand is character at scale,…
Global Consumer Confidence Climbs for Third Straight Month
Ipsos' July 2026 index rises 1.1 points to 49.0, with India leading at 67.1. Here's the psychology behind the third straight gain…
US Shoppers Spend More but Feel Worse: A Mood Paradox
US consumer sentiment is falling while spending keeps rising. Goldman Sachs points to trust, headlines and institutions—not just income. What it means…
What Streaming Price Hikes Teach Us About Pricing Psychology
Streamers have raised prices repeatedly since 2019. Digiday maps the shifts: why small hikes, anchors and bundles keep consumers paying.
Email Marketing at Scale: Why Good Tactics Fail
Enterprise email teams often master basics yet still see deliverability and engagement unravel. Here's why governance, data, and measurement gaps compound.
Why Bathroom Names Are a Brand Naming Masterclass
Restroom, bathroom, water closet: the euphemism treadmill shows why consumers, not brands, ultimately decide what a name means.
Why Publicis Traded a Pitch for PepsiCo and Control
Publicis skipped Coca-Cola's pitch to take PepsiCo without one. The real prize wasn't billings—it was control built on years of trust.