Tag: <span>marketing psychology</span>
TV Isn’t Dying. It’s Learning to Follow Viewers
Ipsos sees TV evolving into a connected hub around three shifts: content that follows you, context-aware screens and deeper immersion. Here's how…
Gandhi Jayanti Posts Show Cultural Symbols Beat Greeting Cards
From a french-fry Gandhi to HDFC Bank's lock-built portrait, brands used Bapu's familiar symbols as brand shorthand this Gandhi Jayanti.
Attention Is Marketing’s Most Depreciating Asset
ETBrandEquity and Samsung Ads are convening an invitation-only townhall on October 9 to help CMOs convert attention into boardroom trust and enterprise…
How Washington Mutual’s Brochures Beat Its Ads
A Washington Mutual story from the early 2000s shows why unglamorous collateral, not award-winning campaigns, moved customer deposits and built the brand.
What Overstimulated Cities Teach Marketers About Attention
Attention is a finite resource, and overstimulated cities spend it before brands get a chance. Here's what marketers can do about it.
Why Chasing AI Search Citations Is a Losing Strategy
Reddit's share of ChatGPT citations fell 86% in a month. The lesson for marketers: stop chasing unstable AI search and lead with…
Why realme is betting on culture over specs
Gen Z buyers now weigh brand personality and cultural identity as smartphone specs converge. Inside realme's Harry Potter strategy.
The Psychology Behind Standard Chartered’s Move Ahead
Standard Chartered borrows Formula 1’s precision and preparation to reframe banking. Here’s the behavioural science behind the Move Ahead film.
Ipsos: Hope Is Now Personal, Not Institutional
Ipsos Global Trends finds only 25% are optimistic about the world, while 55% are optimistic about themselves. Hope has become personal—and a…
What MoMA’s New Exhibit Teaches Brands About Data Storytelling
MoMA’s Full Disclosure shows why people share data visualisations. The lesson for brands: infographics are identity signals, not just facts.
Why Life Insurance Marketing Is a Trust Game, Not a Volume Game
Nitin Mehta, Bharti AXA Life's marketing and distribution head, explains why being understood matters more than being heard in trust-led categories.
Social Panga turns 12 rejected ideas into a second-chance marketplace
Social Panga's 12th anniversary platform gives shelved ideas a second life—and reframes creative rejection for marketers.