Tag: <span>marketing psychology</span>
Mattel’s $18M Loss Raises a Deeper Brand Question
A possible Mattel sale puts brand architecture in the spotlight. Why the corporate brand may be worth more than the sum of…
Creator economy splits into mega partners and media buys
Top creators are now hired as creative partners while nano and micro creators become programmatic media buys. Here's how to run the…
Jio Story: How One Connection Made Pop Culture a Group Ritual
Why a single Jio connection became the campfire for cricket nights, finale binge-watching and wedding reels—and what that teaches marketers.
Jio Story: 5G, Cloud and AI Through Mummy’s Dal
5G, cloud and AI become normal when they fit daily tasks. Mummy's dal recipe is a better adoption demo than any spec…
The Invisible Psychology of Jio’s Everyday Users
Data savers, midnight bingers, kirana owners, first-generation creators and Dadi's first call show how Jio became a habit, not just a network.
The Data Meter Didn’t Die; It Dissolved
How the shift from rationed data to an always-on pocket rewired buying behaviour, attention and what 'normal' feels like.
Jio Story: The Khata’s Second Life
The kirana ledger moves from memory to cloud. What changes for the shop, the shopper and the relationship between them—beyond the record.
The Everyday Data Behind Jio’s Invisible Utility
A chai stall UPI ping, a study group video call, a road trip map. The psychology behind data that became everyday utility.
Why Bank of Baroda gave cyber fraud a face
Bank of Baroda's new mascot bob Cyber Veeru turns fraud warnings into a memorable character. Here's the psychology behind the move.
9 in 10 festive shoppers research, 70% buy on impulse
Google-Ipsos study shows Indian festive shoppers do deep research yet still make 70% of purchases spontaneously. Here's what marketers should do.
Jio Story: From Cyber Cafe Timers to Unnoticed Data
How India moved from rationed top-ups and cyber cafe timers to always-on data, and what that shift reveals about habit formation and…
Why CRED’s absurd loan-stacking ad sticks
CRED turns two dull money warnings—loan stacking and EMI bounces—into theatre with Rakhi Sawant and Sonam Bajwa. Here's why the absurdity works.