Tag: <span>marketing psychology</span>
When Jio’s Data Reset Became Collective Memory
Why the 2016 data reset and the first video call home became collective nostalgia, and what that shared memory can teach brand…
Surf Excel Daag Acche Hain: The Psychology of the Stain
Surf Excel's Daag Acche Hain reframed stains as proof of childhood. Here's the behavioural science behind the ad that changed detergent marketing.
Why FMCG brands stall between ₹100 and ₹400 crore
FMCG veteran Suresh Ramachandran's new book gives founders a four-step SURE framework for scaling beyond the ₹100–400 crore stage.
Jio Story: The Moment Data Stopped Being the Story
The saver, binger, kirana owner, creator and Dadi reveal the real shift: India stopped asking what data costs and started living in…
When Data Stopped Being the Story
The 2016 Welcome Offer reset pricing, but the deeper shift was behavioural: data became a quiet daily utility, from chai-stall UPI to…
Jio Story: The Nostalgia in a First Video Call
How a 2016 data moment became a shared memory of first video calls home—and why collective nostalgia is a strategic layer brands…
Jio Story: The Shift From Data Rationing to Data Reflex
Data was once a budget line checked before every video. Now it is an invisible reflex. This Jio Story reads the 2016-to-now…
Wellbeing is going camera shy. Brands need a new script.
Ipsos research across the US, France and China finds wellbeing is moving from self-optimisation to privacy and connection. Here's how brands can…
15B+ Views Teach Brands About Real-Time Sports Marketing
The Knicks' Game Four comeback drew over 15B social views and record merch sales. Here's how brands can trigger ads at emotional…
India’s Data Decade Made Four Characters. Which Are You?
India's data decade created four characters: the saver, the binger, the hotspot hero and Reel Royalty. They show how behaviour changed when…
Kirana to Cloud: The Shop’s Second Memory Goes Digital
When the khata moves to the cloud, the kirana's memory becomes a service. Here's the psychology behind the quiet digital shift at…
Beauty’s next $2B market is the Ozempic face
Galderma, Natura and L'Oreal are testing products for facial sagging as GLP-1 drugs boom. Here's why the $2B Ozempic face market matters.