Tag: <span>Indian Advertising</span>
Sprite Seedhi Baat No Bakwaas: The Psychology of Blunt Marketing
How Sprite's Seedhi Baat No Bakwaas used plain-speak, schema violation and in-group identity to turn a soft drink into a challenger voice.
The Amul Girl: 60 Years of Utterly Butterly Delicious
In 1966, Amul made butter personal with a girl, a jingle and a tagline. The psychology behind six decades of recall.
Cadbury 5 Star and the Ad That Sold Getting Lost
How Ramesh and Suresh turned a chocolate bar's distraction into a durable brand asset using absorption, incongruity and repetition.
The Psychology of Colgate’s Namak Toothpaste Ad
How a simple question about salt in toothpaste turned a household ingredient into a reason to switch—and a masterclass in consumer psychology.
How Tata Tea’s Jaago Re Made Waking Up a Duty
How a tea brand turned a daily habit into an identity badge by tapping civic guilt, identity signalling and a simple command.
The psychology of Bournvita’s Tan Ki Shakti, Man Ki Shakti
The psychology behind Bournvita's 'Tan Ki Shakti, Man Ki Shakti' ad: how a malt drink became an exam-time confidence ritual.
How the Hutch Pug Ad Turned Coverage Into Companionship
The 2003 Hutch pug ad turned mobile coverage into companionship. Here are the behavioural levers that made it stick—and what still holds…
The psychology of Brooke Bond Red Label’s Swad Apnepan Ka
How Brooke Bond Red Label's Swad Apnepan Ka films used belonging, identity and social norms to turn tea into a quiet act…
Hero MotoCorp Hum Mein Hai Hero: The Psychology of an Anthem Ad
A 2011 rebrand film stopped selling motorcycles and started selling self-belief. These are the behavioural levers that made Hum Mein Hai Hero…
How Surf’s Lalitaji made paying more feel smart
In 1980s India, Surf's Lalitaji turned a pricier detergent into a rational purchase by reframing value around cost per wash, not cost…
The psychology behind Ariel India’s Share the Load
A 2015 Ariel India film turned laundry into a father's apology and changed how Indian advertising talks about invisible household work.
Parle-G’s G Maane Genius: The Ad That Made a Letter Mean More
The psychology behind Parle-G's G Maane Genius film—how one letter and a street-performer gag turned a biscuit into a symbol of everyday…