Tag: <span>Indian Advertising</span>
The Psychology Behind Pepsi’s Yeh Dil Maange More
The campaign didn't sell cola—it sold the feeling of wanting more. What Pepsi's Yeh Dil Maange More still teaches marketers about Indian…
27 million women-led homes, yet ads show the nuclear family
Indian ads still default to mum, dad, son and daughter. Yet 27 million households are headed by women, and real homes are…
Nirma’s Jingle: How a Budget Detergent Became Aspirational
How Nirma turned a low-cost detergent into a trusted, aspirational brand with a jingle, fluency, familiarity and price-value framing.
ChatGPT India’s first microdrama makes age the hook
The Grand Return casts Revathy as an older intern, using an intergenerational setup to position ChatGPT as useful across age groups.
Vicco Turmeric: How the Anti-Cosmetic Jingle Built Trust
The jingle framed an Ayurvedic cream as the opposite of cosmetics and became a trust mark. Here's the behavioural science behind it.
Hamara Bajaj: The 1989 ad that made a scooter family
How Bajaj Auto’s 1989 Hamara Bajaj campaign used social identity, emotion and repetition to turn a scooter into middle-class pride.
Raymond’s Complete Man: Selling Identity, Not Suits
How a 1963 Indian campaign turned suiting fabric into an enduring ideal of masculinity—and what modern brands can still borrow.
Idea’s What an Idea Sirji Campaign: Psychology of an Ad
The psychology behind Idea's 'What an Idea Sirji' ad: how it turned a mobile network into a problem-solver and a tagline into…
Onida’s Envy Strategy: Neighbour’s Envy, Owner’s Pride
How Onida turned a green devil and neighbour envy into India’s most durable status-marketing pitch for television ownership.
The Psychology Behind Airtel’s Har Ek Friend Zaroori Hota Hai
A 2014 Airtel 3G film turned a data plan into a friendship ritual by tapping FOMO and social identity. Here is why…
Influencer spend crosses ₹3,000 crore as TV growth slows
Influencer marketing has crossed ₹3,000 crore in India while TV ads grow at 4-6% and hoardings plateau. Here's the psychology behind the…
Titan’s 1987 Ad That Made Watches Gifts
How Titan’s 1987 ‘Times of Your Life’ ad reframed watches as emotional gifts, using mental accounting, signalling and memory.