Tag: <span>Indian Advertising</span>
Dabur Real’s Diwali ad puts friendship before the product
Dabur Real’s Diwali film leads with a child’s act of friendship rather than the pack, a lesson in emotional branding and festive…
What Pulsar’s Definitely Male Taught Marketers
In 2001, Bajaj Pulsar stopped selling engine specs and sold a male tribe. The campaign’s identity-led psychology still shapes Indian advertising.
Titan’s Chosen Family ad redefines Diwali gifting
Titan Watches’ Diwali campaign builds family from friendship and kitchen camaraderie, using a watch as the gift that marks chosen bonds.
Redmi turns phone mishaps into crimes with Anup Soni
Redmi's four-part Note 17 Pro campaign casts Anup Soni as a Crime Patrol-style host who flips phone mishaps into playful offences.
Pee Safe flips the comfort zone to sell period comfort
Pee Safe's new campaign, 'In Your Comfort Zone, Nothing Is Too Much', reframes period comfort as a choice, not a reward. The…
Parachute Advansed Gold sells girlhood, not hair oil
Marico's new Parachute Advansed Gold film uses coastal Andhra traditions, braids and friendship to sell girlhood, memory and emotion instead of hair…
Fevicol Bus: the psychology of an unbreakable ad
How an overloaded bus turned Fevicol's 'mazboot jod' tagline into Indian culture's default phrase for bonds that simply do not break.
Kinnect hires 19-year strategy veteran to lead planning
Kinnect appoints Shipra Chinchankar as National Planning Director, betting classic brand planning will sharpen its multi-platform strategy.
SBI Life’s Anokhe Heere turns para-athletes into diamonds
SBI Life's Anokhe Heere follows a boy who hunts for diamonds in junk and finds value in Indian para-athletes. Here is the…
Mountain Dew’s Dar Ke Aage Jeet Hai: The Fear Reframe
How Mountain Dew India's 2008 Dar Ke Aage Jeet Hai campaign made fear an asset—a case study in selling an emotional state,…
How Naukri.com’s Hari Sadu Ad Turned an Insult Into Brand Gold
The Hari Sadu ad didn't sell job listings. It sold the relief of escaping a boss. Here is the behavioural science behind…
Pepsi India’s Yeh Dil Maange More: Selling Want, Not Cola
The psychology behind Pepsi India's 'Yeh Dil Maange More'—how a tagline branded youthful desire and turned wanting more into a cultural rallying…