Tag: <span>Indian Advertising</span>
Bingo! Tedha Hai Par Mera Hai: The Ad That Sold Imperfection
Bingo! turned odd-shaped chips into a badge of ownership with Tedha Hai Par Mera Hai, a lesson in endowment and identity in…
Tanishq’s 2013 remarriage ad: the psychology that made it work
How Tanishq turned a woman's second marriage into lasting brand love by using narrative transportation, identity signalling and emotional contagion.
How Closeup Made Fresh Breath a Romantic Signal
The Indian ad that turned fresh breath into a cue for romantic confidence—and what it still teaches about selling social outcomes.
Vicks India Touch of Care: The Psychology of the Ad
How Vicks India's 2017 Touch of Care used one real story, shared identity and narrative transportation to make a cold remedy feel…
Kalyan Jewellers makes its name the wedding blessing
Kalyan Jewellers' Kalyan Bhava turns a wedding blessing into brand property, using Bachchan's authority and future-self framing—but product proof stays thin.
What Effectiveness Awards Teach Indian Marketers
The strongest Indian campaigns start with a business problem, not a brief. Here is what effectiveness awards reveal about insight, media and…
Sabhyata’s Diwali Film Questions Who Gets a Home
Sabhyata's Ghar Aayi Lakshmi uses Diwali ritual to challenge the 'families only' rental rule. Here's the brand strategy behind it.
Kuch Meetha Ho Jaye: When Chocolate Became a Ritual
A throwback look at how Cadbury Dairy Milk's Kuch Meetha Ho Jaye turned an old Indian phrase into a mental shortcut for…
Surf Excel’s Daag Achhe Hain: the ad that reframed dirt
In 2005, Surf Excel turned a muddy uniform into a badge of growth. Here's the psychology behind the ad that made stains…
Doms’ festive ad gives children their own dreams
Doms' new festive film from Havas Creative India shows a family gift a girl ready-made career paths—until one gift hands the choice…
Hamara Bajaj: The psychology of an ad that sold belonging
The psychology behind Hamara Bajaj: how Bajaj turned a scooter into middle-class India's badge of arrival, using ownership, identity and pride.
The psychology of Rajnigandha’s community Diwali ad
How Rajnigandha’s Diwali film uses shared rituals, social proof and rosy retrospection to sell belonging over product features.