Tag: <span>Indian Advertising</span>
The psychology of Hero Honda’s Fill It. Shut It. Forget It.
The behavioural science behind Hero Honda's campaign that turned a mileage claim into a national ritual of pride and memory.
ASCI’s AI ad labelling rules: what marketers must disclose
India's ad watchdog has set a materiality test for AI-generated ads. Here's when synthetic content must carry a label and what stays…
Throwback: The Psychology of Tata Salt’s Desh Ka Namak
Tata Salt turned a kitchen commodity into a badge of national trust. Here’s how identity, pride and behavioural science made the purchase…
LIC’s ad reframed death as an ongoing promise of care
How LIC’s Zindagi ke saath bhi, Zindagi ke baad bhi campaign used mortality salience, framing and emotional accounting to sell care, not…
The Psychology of Tanishq’s Remarriage Ad
In 2013, Tanishq made a second wedding the centre of a jewellery ad. The psychology behind it: social proof, identity and emotion.
The Psychology Behind Tata Sky’s Jhingalala Jingle
A mid-2000s DTH launch turned installation into a cultural catchphrase. Here are the behavioural levers that made Jhingalala impossible to forget.
The 1985 Frooti Ad That Made Mango a Mental Shortcut
In 1985, Frooti used a sticky jingle and bright mango imagery to turn 'fresh and juicy' into a mental shortcut for the…
Thums Up’s Taste the Thunder: Psychology of a Daring Cola
How Thums Up turned a cola into self-expression with Taste the Thunder, and the behavioural levers that made it a badge of…
Bingo Tedha Hai Par Mera Hai: The Psychology of the Ad
A 2007 Bingo ad made oddly shaped chips a badge of nonconformity. Here are the behavioural levers that made imperfection a reason…
Reliance Foundation Makes Access the Hero of Asian Games 2026
Reliance Foundation and TBWA\Lintas put first coaches, first grounds and first believers—not medals—at the centre of Asian Games 2026. Here's the strategy.
The Psychology of the Ad: Asian Paints’ Har Ghar Kuch Kehta Hai
How Asian Paints turned a paint ad into an emotional story about home and belonging—and why Har Ghar Kuch Kehta Hai still…
KreditBee Reframes Ambition as Practical to Sell Bigger Loans
KreditBee's Bee Practical campaign reframes practicality as planning ambition, using three films to introduce bigger lending products.