Tag: <span>consumer psychology</span>
BMW’s Rs 1.95 Crore 7 Series Gets a Bollywood Brand Voice
BMW India names Ranveer Singh Brand Voice for the new 7 Series, starting at Rs 1.95 crore, as it courts younger self-made…
Why a $90 Hoodie Makes a $45 T-Shirt Sell
A $90 hoodie makes a $45 T-shirt feel like the sensible buy. Here's how artists can use price anchoring in merch and…
Jio Story: When Local Voices Learned to Travel
Village-to-city video calls, hostel Wi-Fi rituals and regional creators show how data became presence—and what marketers can learn.
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal how India's data decade turned usage into identity - and how…
Mivi One 5G bets on agreement, not spec wars
Mivi enters the smartphone market with the One 5G and a campaign that trades spec debates for one thing everyone can agree…
Hamara Bajaj: The 1989 ad that made a scooter family
How Bajaj Auto’s 1989 Hamara Bajaj campaign used social identity, emotion and repetition to turn a scooter into middle-class pride.
The Psychology Behind Borosil’s Everyday Hassles Ad
Borosil’s ‘Designed for a Better You’ campaign skips feature lists to sell organisation and juicing as relief. The psychology behind why it…
TAFE Queensland bets on real stories to sell skills
TAFE Queensland's new brand platform uses 125+ real staff and students across 11 study areas to make practical training feel personal.
John Lewis’s Long Wait and the Psychology of Giving
John Lewis's 2011 Christmas film flips a child's impatience into the joy of giving—and shows how brands can sell feeling, not products.
Raymond’s Complete Man: Selling Identity, Not Suits
How a 1963 Indian campaign turned suiting fabric into an enduring ideal of masculinity—and what modern brands can still borrow.
Colour in the Concrete: adidas Originals’ Adistar Play
The new Adistar film uses one press-play device to turn grey MENA cityscapes into saturated colour—and makes concrete the brand's canvas.
Why 2016 turned video calls into India’s shared memory
Nostalgia works harder when a memory is shared. The 2016 Jio data moment turned first video calls into collective nostalgia—and a brand…