Tag: <span>branding</span>
Mastercard Priceless: The Psychology Behind the Ad
How Mastercard's 1997 'Priceless' ad used anchoring and mental accounting to reframe small card spending as emotional value.
The psychology of Navratna Oil’s Thanda Thanda Cool Cool
How a repetitive jingle and exaggerated relief scenes turned a hair-oil cooling benefit into one of India's most durable brand properties.
The Psychology Behind super.money’s Tiger Shroff SplitStore Ad
How super.money uses Tiger Shroff's iconic splits to make Pay in 3 impossible to forget—and what marketers can borrow from the campaign.
Why ‘Independent’ Is Campaigning’s Hottest Brand Asset
Independent candidates are turning the word itself into a logo and biography. Here’s what their negative positioning teaches brand managers.
Wah Taj: The Psychology Behind India’s Famous Tea Exclamation
Why a 20-second tea film put a word in India's mouth, and what it teaches marketers about selling the reaction instead of…
The psychology of Hero Honda’s Fill It. Shut It. Forget It.
The behavioural science behind Hero Honda's campaign that turned a mileage claim into a national ritual of pride and memory.
The Psychology of CORE’s The New Wave
Why CORE’s The New Wave uses independence, accountability and AI restraint to make the indie agency model feel like the safer choice.
Fastrack Move On: The ad that sold moving on
How Fastrack's Move On film used the fresh start effect, action bias, and identity signalling to turn a break-up into a purchase…
Why GOPIZZA became GTGO: a masterbrand play
The Korean pizza chain is renaming its parent to make room for street food, desserts and B2B food tech. Here's the brand…
The Psychology Behind Standard Chartered’s Move Ahead
Standard Chartered borrows Formula 1’s precision and preparation to reframe banking. Here’s the behavioural science behind the Move Ahead film.
The Psychology of Cadbury’s Shubh Aarambh Ad
How Cadbury Dairy Milk turned a chocolate bar into an Indian good-luck ritual using occasion framing and cultural social proof.
What MoMA’s New Exhibit Teaches Brands About Data Storytelling
MoMA’s Full Disclosure shows why people share data visualisations. The lesson for brands: infographics are identity signals, not just facts.