Tag: <span>branding</span>
The Psychology Behind Borosil’s Everyday Hassles Ad
Borosil’s ‘Designed for a Better You’ campaign skips feature lists to sell organisation and juicing as relief. The psychology behind why it…
TAFE Queensland bets on real stories to sell skills
TAFE Queensland's new brand platform uses 125+ real staff and students across 11 study areas to make practical training feel personal.
Idea’s What an Idea Sirji Campaign: Psychology of an Ad
The psychology behind Idea's 'What an Idea Sirji' ad: how it turned a mobile network into a problem-solver and a tagline into…
The Psychology Behind Airtel’s Har Ek Friend Zaroori Hota Hai
A 2014 Airtel 3G film turned a data plan into a friendship ritual by tapping FOMO and social identity. Here is why…
Uber turns the sound of delight into Ooooober
Uber's Ooooober campaign turns the universal sound of discovery into a brand asset for First Ride Free. Here are the behavioural levers…
The Psychology of Vodafone’s ZooZoo Ads
Vodafone India's ZooZoo campaign proved a silent white character could make telecom features unforgettable. A look at the behavioural science behind the…
The Psychology of Pepsodent’s Dishoom Dishoom
The throwback ad that turned tooth-brushing into a daily battle kids wanted to win—and the behavioural levers that made Pepsodent stick.
How Complan Made a Health Drink a Childhood Badge
The 'I'm a Complan Boy / I'm a Complan Girl' ad didn't sell nutrition—it sold a childhood identity. A throwback look at…
OPPO’s Big Selfie: the psychology of fitting everyone in
Bobby Deol and Divyenndu turn OPPO F35's group selfie pitch into a lesson on belonging, social proof, and inclusion.
Havells Shock Lagaa? and the psychology of fear
How Havells' 'Shock Lagaa?' campaign used fear appeal, availability and naming to make RCCBs a category Indians ask for by name.
The Amul Girl: 60 Years of Utterly Butterly Delicious
In 1966, Amul made butter personal with a girl, a jingle and a tagline. The psychology behind six decades of recall.
Slice Aamsutra: How a Mango Drink Sold Desire
The psychology behind Slice's Aamsutra campaign: how sensory cues, a taboo-adjacent name and adult desire repositioned a mango drink.