Tag: <span>branding</span>
Thums Up’s Taste the Thunder: Psychology of a Daring Cola
How Thums Up turned a cola into self-expression with Taste the Thunder, and the behavioural levers that made it a badge of…
Bingo Tedha Hai Par Mera Hai: The Psychology of the Ad
A 2007 Bingo ad made oddly shaped chips a badge of nonconformity. Here are the behavioural levers that made imperfection a reason…
Fevicol: How ‘Tootega Nahi’ Turned Glue Into Lasting Trust
How Fevicol's surreal product demos and a sticky tagline turned an invisible adhesive bond into a cultural shorthand for trust.
What Paramount-WBD Rebrand Churn Teaches Brands
Frequent logo overhauls at Paramount and Warner Bros. Discovery reveal how brand identity becomes shorthand for strategic instability.
Complan Turns a Real Teen Cricketer Into Its New Brand Icon
Complan is shifting its iconic Complan Boy from advertising character to real teen achiever. Here’s why the refresh works for a legacy…
Glenmark Names Priyanka Tewari Head of Marketing: Why It Matters
Priyanka Tewari joins Glenmark Pharmaceuticals as Head of Marketing with 18 years in pharma brands. What her move signals about branded generics…
Why Luxury Hotels Are Chasing India’s Pilgrim Economy
India's $60-bn religious tourism market has almost no branded hotel supply. Here's the consumer psychology behind devotion, comfort and brand permission.
Why Gen Z Broke the Luxury Watch Playbook of Price Hikes
Swiss watchmakers say Gen Z buys emotion, not status. Here's the consumer psychology behind the shift and what brand builders should do…