Tag: <span>branding</span>
How Familiar Fashion Trends Turn Into Buying Behaviour
Stripes are old, but their styling feels new. Yugeena S.'s retail observation shows how familiar visuals become demand signals and reframe brand…
SRK hits $177.9M brand value: why marketers return
Kroll now values Shah Rukh Khan's celebrity brand at $177.9 million. Here's why decades of trust still make him India's most valuable…
Fastrack AFTERHOURS: the psychology of 3 obsessions
Fastrack's AFTERHOURS turns three youth obsessions—Spooky, Overdrive and Groove—into one brand world. The psychology behind the chaos.
How Google Pay became India’s shorthand for UPI
Karan Johar's 'Only GPay' anecdote shows how Google Pay became conversational shorthand for UPI itself - the ultimate branding coup, with a…
iD Fresh’s ad turns Mom’s approval into a convenience strategy
iD Fresh's latest ad transfers Mom's authority to a batter pack. A look at the behavioural levers behind the iD Ka Idea…
The psychology of FatakPay’s Diwali ad with Vaani Kapoor
FatakPay’s new Diwali film turns the awkwardness of asking friends for money into a case for formal digital credit. Here’s the psychology.
Mauka Mauka: The Psychology That Made a Rivalry Ritual
How Star Sports' Mauka Mauka campaign used social identity, open loops and loss aversion to make one fan's wait feel personal.
Fevicol’s Dum Lagaake Haisha: The Ad That Made Glue Cultural
How Fevicol's Dum Lagaake Haisha used effort, social proof, and an earworm to turn an adhesive into an Indian cultural truth.
Lenovo’s Broadway bet for the Idea Tab Pro Gen 2
Lenovo's Broadway-inspired Idea Tab Pro Gen 2 film casts Abhay Varma as an everyday juggler. We judge whether the theatre lands or…
Spotify’s Gullak Diwali ad turns chores into family fun
Spotify India's Diwali films with the Gullak cast use household chores and Bollywood classics to make music part of festive prep.
The Psychology Behind Nuvoco’s 12.5 Million Garba Reach
Nuvoco's Gujarat Garba property crossed 12.5 million digital reach. Here's the behavioural science that made a cement brand culturally sticky.
Helios Luxe’s new film sells the story behind the dial
John Abraham narrates Helios Luxe's campaign on the philosophies behind luxury watches, shifting focus from product features to brand stories.