Tag: <span>brand positioning</span>
Vicco Turmeric: How the Anti-Cosmetic Jingle Built Trust
The jingle framed an Ayurvedic cream as the opposite of cosmetics and became a trust mark. Here's the behavioural science behind it.
How 7UP Hit a 7-Year Sales High by Selling the Obvious
7UP stopped chasing purpose and made refreshment the hero. The WARC case says the move drove the brand's highest sales in seven…
Mayavé Bets Luxury Can Be Built on Possibility, Not Scarcity
HK Group and OPEN Strategy & Design launch Mayavé Jewellery, reframing lab-grown diamonds from mined substitutes to a category of creative freedom…
MuscleBlaze Makes 50% Higher Absorption Premium’s New Metric
MuscleBlaze is repositioning premium whey around a more useful promise: 50% higher protein absorption, backed by third-party testing and a cleaner label.
Jio Story: The Data Habit India Stops Noticing
A UPI ping at a chai stall, a study group on a video call and maps on a family road trip show…
Forevermark’s average bill value jumps 80% to $4,500
Forevermark's average bill value rose 80% to $4,500 as India's natural diamond jewellery market grew 13.5%. Here's what drove the premium.
Oura’s Wear Your Best Life Makes Wellness Feel Human
Oura's new film “Wear Your Best Life” trades finish lines for daily wellness. Here's the psychology behind the brand's shift.
11 Million Bottles Taught a Youth Brand to Talk to Parents
Mirinda's #ReleaseThePressure campaign turned packaging into a letter to parents. Here's the psychology—and the missing measurement—for youth brands.
Nihar Shanti Amla’s Shanti Se Poocho: AI as a Companion
Nihar Shanti Amla introduces Shanti, an AI companion on WhatsApp, moving the brand from haircare into everyday guidance. Here's the psychology.
Caffeine Is the New Protein, Growing 6% Annually
Caffeine is moving into jerky, gummies and chocolate as shoppers buy focus and productivity—6% annual growth is forecast through 2030.
Carrier India’s 1,000th Chiller Shows Engineering as Brand Proof
Carrier India's commercial and residential arms tell two positioning stories. Here's why proof-point engineering wins in B2B and what marketers can copy.
The psychology behind Kerala’s God’s Own Country ad
The behavioural levers that let a two-word tagline turn Kerala's backwaters into a promise of restoration—and what marketers can still steal.