Tag: <span>brand positioning</span>
The Psychology of Colgate’s Namak Toothpaste Ad
How a simple question about salt in toothpaste turned a household ingredient into a reason to switch—and a masterclass in consumer psychology.
Interio by Godrej turns the kitchen into a social hub
Interio by Godrej's new steel kitchen film uses a busy Indian household to turn durability into an everyday social story, not a…
How Parachute Advansed Jasmine made shine a confidence cue
Marico's new Parachute Advansed Jasmine film uses a stage-performance moment to turn hair shine into a cue for confidence, not just nourishment.
The Advertising Club’s re-election is a masterclass in continuity
Re-elected for a second term, Dheeraj Sinha is doubling down on change with continuity at The Advertising Club. Here's the branding lesson.
Why Maruti Suzuki Says Mass Market Isn’t a Price Point
Maruti Suzuki's Partho Banerjee on why the mass market should be defined by value, not price—and how Nexa, Arena and SUV plans…
The Psychology Behind OpenAI’s Grandma-Powered ChatGPT Voice Ad
OpenAI puts ChatGPT Voice in the hands of grandmothers baking, gardening and checking bank charges. Here's why that feels so easy to…
JACK&JONES Denim Mode: How Vedang Raina Sells a State of Mind
The AW26 campaign frames denim around parties and travel. Here's how JACK&JONES uses celebrity, context and the & to sell more than…
DailyObjects names Zeenah Vilcassim Global CMO
DailyObjects appoints former Nothing India marketing lead Zeenah Vilcassim as Global CMO as it takes its India-born lifestyle tech brand international.
Pride of Cows uses Athiya Shetty to sell calm, not endorsements
Pride of Cows casts Athiya Shetty as an invitation to calm, not a product endorser. Here's the brand psychology behind the slower,…
KreditBee Reframes Ambition as Practical to Sell Bigger Loans
KreditBee's Bee Practical campaign reframes practicality as planning ambition, using three films to introduce bigger lending products.
Blissclub’s Off The Clock trades performance for identity
Blissclub introduces BareButter with Off The Clock, a menswear campaign that reframes men beyond work and performance. Why identity-led positioning works.
NIVIA turns India’s football jersey into a lifestyle product
NIVIA Sports unveiled India’s official football jersey with a campaign positioning it as performance wear, everyday apparel and a collectible.