Tag: <span>brand positioning</span>
Why HIT’s New Ad Sells the Nest, Not the Roach
Godrej HIT’s new Shefali Shah TVC reframes pest control as a root-cause problem. Here’s why set-and-forget formats change buyer behaviour.
Why ColorPlus Is Selling Stillness in a Hustle Market
ColorPlus's AW26 campaign with Abhay Deol turns slowing down into a brand position. Here's the psychology and the strategy lesson behind it.
Why Beauty Brands See No Ceiling in Sports Marketing
Beauty is moving from wellness's shadow in sports, with athletes becoming collaborators and fans hungry for off-court identity. Here is the psychology.
Why Indian Shoppers Are Choosing Homegrown Beauty Brands
Affordability is only part of the story. Local relevance, social proof and lower trial risk are reshaping India's beauty basket.
Firefox Bikes and the Limits of Experience-Led Premiumization
Firefox Bikes used experience centres, not mass ads, to build a premium cycling brand. Post-Covid correction shows where retail theatre breaks.
BKT’s brand playbook: B2B credibility before B2C advertising
How BKT used manufacturing scale, sports naming rights, and a 2026 consumer launch to turn origin skepticism into brand equity.
What BMW’s Ranveer Singh bet says about brand voice
BMW India has named Ranveer Singh as Brand Voice for the new 7 Series. Here's why the pairing is a lesson in…
Gap’s Comeback: Why Brand-As-Democratizer Still Works
Gap's turnaround shows what happens when a brand rediscovers its founding promise. The lesson: democratization is about accessibility, not cheap prices.