Tag: <span>brand positioning</span>
Surf Excel Daag Acche Hain: The Psychology of the Stain
Surf Excel's Daag Acche Hain reframed stains as proof of childhood. Here's the behavioural science behind the ad that changed detergent marketing.
Bosch’s Kitchen Up Sells Progress, Not Kitchen Specs
Bosch Home Appliances launches Kitchen Up with Vikrant Massey, using his personal journey to sell built-in kitchens, not specs.
Campus Activewear turns the Sunday work call into brand strategy
Campus Activewear's new Vicky Kaushal campaign turns the Sunday work call into brand territory, backed by a refreshed identity and a cultural…
Heer by GIVA makes Diwali a self-gifting occasion
Heer by GIVA's Diwali campaign turns festive gifting inward. A behavioural read of the self-gifting pitch and the two new collections.
Heer by GIVA puts self-gifting at the heart of Diwali
Heer by GIVA's 'Heer Se Shuru Diwali' reframes festive jewellery as a gift for yourself, not just others. Here's the psychology.
The psychology behind Melbourne Star’s Rise Above ad
How Melbourne Star’s ‘Rise Above’ brand film uses reframing and awe to turn a troubled attraction into a city comeback.
ORRA’s ‘Truly Hers’ uses one woman to sell six festive collections
ORRA's 'Truly Hers' works by making jewellery an identity cue. Self-signalling, social modelling and occasion-based recall fuel the film.
Mountain Dew’s Dar Ke Aage Jeet Hai: The Fear Reframe
How Mountain Dew India's 2008 Dar Ke Aage Jeet Hai campaign made fear an asset—a case study in selling an emotional state,…
Personal branding in 2026: 148 insights from those who lived it
Fast Company's new report shows the same personal brand that opens doors can also pigeonhole, exhaust and invite scrutiny. Here's what to…
Jio Story: AI Everywhere Feels Possible at the Kitchen Counter
The future stops feeling foreign when it speaks your kitchen’s language. How everyday cues turn 5G, cloud and AI into something ordinary.
Jio Story: 524M+ Customers, Three Quiet Utilities
Three ordinary moments—UPI at a chai stall, a video-call study group, maps on a family trip—show how utility becomes a daily habit.
Kids’ TV Hits a 50-50 Split and Breaks a Remote Bias
Warner Bros. Discovery's kids' chief traces the missing girl characters to a remote-control bias — and the 50-50 split now forcing change.