Tag: <span>brand positioning</span>
Planet Fitness names the fear: Feeling Gymtimidated?
Planet Fitness Australia's new Engine campaign names gymtimidation and uses exaggerated gym characters to sell a judgement-free welcome.
SMOOR rebrands beyond chocolate as gifting drives 25–30% revenue
SMOOR says festive gifting now drives 25–30% of revenue as it rolls out a SMOOR 2.0 rebrand, United by Flavors, to sell…
Parachute Advansed is selling softness as romance
Marico's new Parachute Advansed Body Lotion campaign turns softness from a functional claim into a cue for touch and everyday affection.
Jio Story: The Dal Question That Makes AI Feel Like Home
When Mummy asks an AI for a dal recipe, Jio's 5G, cloud and AI priorities stop sounding like infrastructure and start feeling…
AI Now Makes Your Brand’s First Pitch Without You
AI assistants now filter brands before customers ever compare options. A mention is no longer a recommendation; here's how to get chosen.
Sony Vizha’s Tamil TV bet: nearly 50% under 35 and underserved
Sony Vizha launches October 19 betting that nearly half of Tamil Nadu's under-35 viewers want wider genres without leaving Tamil behind.
Eeken flips the 9-5 into an after-hours identity play
Eeken's 'Our Kinda 9-5' campaign reframes after-hours plans as the real workday, using identity and contrast to make footwear part of the…
Sparx Swaps GOAT for Greatest of Today in New Campaign
Sparx has flipped GOAT into Greatest of Today with Tamannaah and Lakshya for its new sneaker line. Here is the positioning logic.
Forever New at 20: doubling without discounting
Forever New plans to nearly double global business in three to five years—without chasing fast-fashion speed or discounts. The brand playbook behind…
BGMI uses 4 films to tell players ‘Soch Kum, Khel Maximum’
BGMI's new campaign reframes hesitation as overthinking and lowers the skill barrier so casual play feels like the natural first choice.
Parker’s Anti-AI Pen Ads Just Got 30% Cheaper
Parker turned unsolicited anti-AI spec ads into a Times Square billboard, then Amazon cut the Jotter to $8.34. The branding psychology behind…
Product Marketers Can Earn 2.6x More Leads with AEO
Answer engines now rebroadcast product positioning at scale. Product marketers can monitor, shape and measure AI visibility to earn 2.6x more leads.