Tag: <span>brand positioning</span>
How one versatile turtleneck built a $45M brand
Two sisters launched Dudley Stephens in 2015 to solve a boat-to-dinner clothing gap. It has since crossed $45 million in cumulative sales.
Ariel India’s #ShareTheLoad: The Psychology of an Ad
Ariel India's #ShareTheLoad made laundry a gender-equality issue. Here are the behavioural levers that made the 2015 film work, and what still…
Jio IPO News: Akash Ambani Sets the Decade for 540M Customers
At its stock market debut, Jio Platforms leadership shifted the story from affordable data to AI, cloud, connected devices and satellite.
The Face Shop flips festive beauty order with skincare first
The Face Shop's Diwali campaign reframes skincare as the first step of festive prep, not an afterthought, turning routine into ritual.
What Pulsar’s Definitely Male Taught Marketers
In 2001, Bajaj Pulsar stopped selling engine specs and sold a male tribe. The campaign’s identity-led psychology still shapes Indian advertising.
Candyman turns Halloween fear into a desi bonding ritual
Afaqs reports on Candyman's Halloween film that turns darr into togetherness. Local horror codes and quick-commerce extensions make it a ritual.
Comet bets on Saif Ali Khan’s quiet appeal for Aeres
Comet signs Saif Ali Khan for Aeres, betting that his quiet, cross-generational appeal will sell understated sneakers better than loud celebrity energy.
Visa’s playbook: invisible payments, memorable experiences
Visa's CMO says payments are becoming invisible—so the brand must show up at concerts, travel and sport. Here's the N=1 personalisation shift.
Quaker’s 2026 bet: 12g protein and 33% fibre
Quaker's India journey from heart-health education to a 2026 protein-and-fibre refresh shows why health claims need to be taught, not assumed.
L’Oréal’s 20% SAPMENA growth powers its India quick-commerce bet
SAPMENA grew 20% in Q3, and L'Oréal is leaning on quick commerce and local content to keep India's beauty momentum going.
Fossil puts royal heritage behind its premium push
Fossil names Jaipur's Sawai Padmanabh Singh as global ambassador for its Signature Collection, using heritage to push premium watches.
Titan’s Zoya chases ₹500 crore without losing exclusivity
Titan's luxury label Zoya targets ₹500 crore by FY27 on 30% brand growth. Can it scale without diluting the exclusivity that makes…