Tag: <span>Advertising</span>
Adidas turns Messi’s farewell into a masterclass in not selling
Adidas skips stats and trophies to let Lionel Messi narrate his own farewell. Here's why restraint can be the strongest brand strategy…
The Psychology Behind Borosil’s Everyday Hassles Ad
Borosil’s ‘Designed for a Better You’ campaign skips feature lists to sell organisation and juicing as relief. The psychology behind why it…
The Psychology of Vodafone’s ZooZoo Ads
Vodafone India's ZooZoo campaign proved a silent white character could make telecom features unforgettable. A look at the behavioural science behind the…
Mercury’s Little to Big ad turns patient stories into brand proof
Mercury's Little to Big campaign follows former Starship patients into adulthood, using real survival stories, a 25-year milestone and a matching ask.
65% of Consumers Avoid Ads. Marketers Can Fix That.
Omnicom's 1,136-person study finds 65% avoid ads—but avoidance is a spectrum of behaviours, and there are four ways to make ads feel…
The Psychology of Pepsodent’s Dishoom Dishoom
The throwback ad that turned tooth-brushing into a daily battle kids wanted to win—and the behavioural levers that made Pepsodent stick.
Havells Shock Lagaa? and the psychology of fear
How Havells' 'Shock Lagaa?' campaign used fear appeal, availability and naming to make RCCBs a category Indians ask for by name.
HIT’s New Shefali Shah Film: Roach Control as War Room
Godrej HIT’s new Shefali Shah film reframes roach control as a war-room mission—using authority, framing, and a visible nest-kill chain.
Got Milk? and the Psychology of Selling Absence
How Got Milk? turned a missing glass of milk into a lesson in loss aversion—and built a campaign that changed beverage advertising.
Vicks Touch of Care: The ad that made care a brand moat
How Vicks used narrative transportation, identity signalling and an emotional halo to make a vapour rub part of India’s conversation on care.
Mastercard Priceless: The Psychology Behind the Ad
How Mastercard's 1997 'Priceless' ad used anchoring and mental accounting to reframe small card spending as emotional value.
Cadbury 5 Star and the Ad That Sold Getting Lost
How Ramesh and Suresh turned a chocolate bar's distraction into a durable brand asset using absorption, incongruity and repetition.