Tag: <span>Advertising</span>
The Psychology of Apple’s Get a Mac
In 2006, Apple turned technical differences into a battle of personalities. Here are the behavioural levers that made Get a Mac work.
Bingo Tedha Hai Par Mera Hai: The Psychology of the Ad
A 2007 Bingo ad made oddly shaped chips a badge of nonconformity. Here are the behavioural levers that made imperfection a reason…
Snickers Made Hunger a Personality Flaw
How Snickers and BBDO turned a bodily state into an identity crisis—and why the 2010 Super Bowl campaign still explains modern snack…
Converse Halts Marketing After KKK Imagery Backlash
After a Chuck 70 X campaign with Aespa's Karina evoked KKK imagery, Converse paused marketing. Here's what the misstep teaches brand teams…
Stayfree turns boys into period-care allies
Stayfree's Daughter's Day film asks sons to buy sanitary pads, using peer modelling and home norms to make period care ordinary.
Coca-Cola’s Hilltop Ad: Selling Harmony, Not Soda
How a 1971 Coca-Cola jingle turned a soft drink into a gesture of global harmony—and what it still teaches marketers about emotional…
Fevicol: How ‘Tootega Nahi’ Turned Glue Into Lasting Trust
How Fevicol's surreal product demos and a sticky tagline turned an invisible adhesive bond into a cultural shorthand for trust.
When Ads Say More Without Words: Cadbury and Fevicol
Why Cadbury’s 2007 Gorilla and Fevicol’s Bus film worked without product demos—and what brand leaders can learn about feeling-led advertising.
Complan Turns a Real Teen Cricketer Into Its New Brand Icon
Complan is shifting its iconic Complan Boy from advertising character to real teen achiever. Here’s why the refresh works for a legacy…
Retail Media’s New Battle Is Positioning, Not Reach
Eleven retail media networks pitched advertisers in New York. The winners weren't selling reach - they were selling a distinct psychological context…