Tag: <span>Advertising</span>
BGMI’s Cartoon Waala Game ad turns player slang into rivalry
BGMI's 'Cartoon Waala Game' campaign shows how a brand can use community slang to roast a rival and spark organic sharing among…
Tanishq’s 2013 remarriage ad: the psychology that made it work
How Tanishq turned a woman's second marriage into lasting brand love by using narrative transportation, identity signalling and emotional contagion.
What $11.6B of Campaign Ads Really Bought
Record $11.6B political ad spend produced viral stunts, not persuasion. Here's what brand marketers can learn about attention and trust.
Thums Up: the behavioural science of Aaj Kuch Toofani Karte Hain
Thums Up's long-running campaign didn't sell cola; it sold a decision. Here's how arousal transfer, social proof and self-talk made it work.
SharkNinja Turns Celebrity Chaos into Entertainment-First Ads
SharkNinja's holiday campaign uses leaked security clips and celebrity denials to make an ad people choose to watch. Here's the strategy behind…
Coleman sells certainty, not tents, in Count on Coleman
Coleman Australia's first national brand campaign in years trades product specs for relatable camping chaos and family confidence.
iD Fresh’s ad turns Mom’s approval into a convenience strategy
iD Fresh's latest ad transfers Mom's authority to a batter pack. A look at the behavioural levers behind the iD Ka Idea…
Canva’s Erase Your Ex Makes Undo the Whole Brand Promise
Canva’s new film uses a bitter photo edit to sell creative control. Here’s the psychology behind the Undo button and the brand’s…
Mauka Mauka: The Psychology That Made a Rivalry Ritual
How Star Sports' Mauka Mauka campaign used social identity, open loops and loss aversion to make one fan's wait feel personal.
Two years old, 19 wins: The Unicorn Films’ craft-first run
A two-year-old production house turned a familiar wedding ritual into an award-winning film, taking 19 LOA wins. Here is what marketers can…
The psychology behind Cadbury Dairy Milk’s Pappu Pass Ho Gaya
How Cadbury Dairy Milk's Pappu Pass Ho Gaya used occasion-based mental availability, social proof and reward substitution to become India's small-win ritual.
Fevicol’s Dum Lagaake Haisha: The Ad That Made Glue Cultural
How Fevicol's Dum Lagaake Haisha used effort, social proof, and an earworm to turn an adhesive into an Indian cultural truth.