Tag: <span>Advertising</span>
When Ads Say More Without Words: Cadbury and Fevicol
Why Cadbury’s 2007 Gorilla and Fevicol’s Bus film worked without product demos—and what brand leaders can learn about feeling-led advertising.
Complan Turns a Real Teen Cricketer Into Its New Brand Icon
Complan is shifting its iconic Complan Boy from advertising character to real teen achiever. Here’s why the refresh works for a legacy…
Retail Media’s New Battle Is Positioning, Not Reach
Eleven retail media networks pitched advertisers in New York. The winners weren't selling reach - they were selling a distinct psychological context…