Tag: <span>Advertising</span>
Kenstar banks on real-life chemistry to sell 7-year trust
How Kenstar’s “Heats Fast, Make It Last” campaign uses Rajkummar Rao and Patralekha’s real-life chemistry to sell water heaters.
Fevicol Bus: the psychology of an unbreakable ad
How an overloaded bus turned Fevicol's 'mazboot jod' tagline into Indian culture's default phrase for bonds that simply do not break.
Air France’s Eiffel Tower ad and the psychology of elegance
Air France returns to French TV on 8 March 2026 with a campaign built on 'Elegance is a journey.' Here's the behavioural…
Lenovo turns a tablet launch into Broadway theatre
Lenovo India's #DamnTheOdds turns the Idea Tab Pro Gen 2 into a Broadway musical. Here's the psychology behind the theatre-tech pitch.
On and Zendaya Turn a Shoe Launch Into an Action Movie
On's new film with Zendaya, designed by Law Roach, frames a sneaker launch as a martial-arts action movie. Here are the behavioural…
Nissan Turns 800-Mile Range Into a Wild Chase
Nissan France dramatises a technical range claim as a family chase, showing how story beats spec in electric mobility marketing.
AirTouch sells smart climate control as one-touch comfort
AirTouch’s first national campaign turns smart climate control into a one-touch decision by targeting the anxiety of smart-home complexity.
Cadbury Celebrations Turns Neighbourly Nok-Jhok Into Gifting
Cadbury Celebrations’ Diwali film turns everyday neighbourly friction into a gifting behaviour. We unpack the psychology: fresh starts, reciprocity and premium cues.
Aretto’s U/A: Free the Child uses rating-card psychology
Aretto’s U/A: Free the Child uses a film-rating frame to sell childhood curiosity, backed by the new Leaps Pro V and Leaps…
How Naukri.com’s Hari Sadu Ad Turned an Insult Into Brand Gold
The Hari Sadu ad didn't sell job listings. It sold the relief of escaping a boss. Here is the behavioural science behind…
Flipkart’s Own turns 7 quality checks into its pitch
Flipkart launches Revant Himatsingka's Own protein with a classroom ad that turns seven quality checks into the brand's core trust message.
Scapia Travel Unreasonably: the psychology behind impulse travel
Scapia's new campaign uses an orange-gloved hand and embarrassing moments to sell spontaneous travel. Here are the behavioural levers behind it.