Tag: <span>Advertising</span>
Naturali’s anti-hairfall ad turns inherited advice into autonomy
Naturali's Medha Shankr ad makes family hair advice the true problem, not hairfall. Here is the psychology behind the shareable film.
JW Marriott’s new ad proves luxury now sells presence
JW Marriott's new film uses Aishwarya Rai Bachchan to reframe luxury as attention. These are the behavioural levers at work.
Himalaya BabyCare’s Gentle Baby Wash ad sells first trust
Himalaya BabyCare's new film turns a nurse's advice into a trust signal for Gentle Baby Wash, naming pH 5.5 and herbal ingredients.
JSW Dulux’s Velvet Touch Eterna sells luxury through restraint
JSW Dulux's twin-film launch for Velvet Touch Eterna turns paint into an emotional identity buy. Here's the psychology behind the restrained luxury…
Smith & Jones makes ginger garlic paste quality visible
Tata Consumer Products uses Rasika Dugal to teach Indian kitchens how to spot thick, consistent ginger garlic paste over diluted options.
Thanda Matlab Coca-Cola: The Psychology of Owning a Word
How a 2002 Coca-Cola India campaign used a familiar Hindi word, a film star, and cognitive fluency to make a global cola…
Oura’s Wear Your Best Life Makes Wellness Feel Human
Oura's new film “Wear Your Best Life” trades finish lines for daily wellness. Here's the psychology behind the brand's shift.
Why CRED’s absurd loan-stacking ad sticks
CRED turns two dull money warnings—loan stacking and EMI bounces—into theatre with Rakhi Sawant and Sonam Bajwa. Here's why the absurdity works.
Stayfree’s Stop Adjusting campaign makes discomfort visible
Stayfree's Sit. Stand. Stayfree! campaign turns everyday period sitting anxiety into a visual metaphor. A look at the psychology that makes it…
Taneira’s One Last Look turns a mirror-check into festive strategy
Taneira’s Solah Shringaar film frames the quiet pre-event mirror check as the real festive moment—and hands the ritual to the wearer.
GAIL revives Wah Kya Energy Hai with four films and an anthem
GAIL's second season of Wah Kya Energy Hai uses the Mishra family, humour and a new anthem to make cleaner fuels feel…
Mauka Mauka: How Star Sports Turned Rivalry Into Ritual
Star Sports' 2015 Mauka Mauka campaign didn't sell cricket; it sold the social identity of rivalry. The behavioural levers behind the chant.