Tag: <span>Advertising</span>
Kuch Meetha Ho Jaye: When Chocolate Became a Ritual
A throwback look at how Cadbury Dairy Milk's Kuch Meetha Ho Jaye turned an old Indian phrase into a mental shortcut for…
Lenovo’s Broadway bet for the Idea Tab Pro Gen 2
Lenovo's Broadway-inspired Idea Tab Pro Gen 2 film casts Abhay Varma as an everyday juggler. We judge whether the theatre lands or…
Surf Excel’s Daag Achhe Hain: the ad that reframed dirt
In 2005, Surf Excel turned a muddy uniform into a badge of growth. Here's the psychology behind the ad that made stains…
Spotify’s Gullak Diwali ad turns chores into family fun
Spotify India's Diwali films with the Gullak cast use household chores and Bollywood classics to make music part of festive prep.
Castello’s animatronic cockatoo interrupts mindless eating
Castello's new Australian campaign uses an animatronic cockatoo and a fake meal-replacement stunt to attack eating on autopilot.
When AI Is Table Stakes, Ideas Are the Moat
A 10-minute AI creative contest in Mumbai showed that execution is now table stakes. The winners imagined the idea first and let…
Helios Luxe’s new film sells the story behind the dial
John Abraham narrates Helios Luxe's campaign on the philosophies behind luxury watches, shifting focus from product features to brand stories.
Candyman turns Halloween fear into a desi bonding ritual
Afaqs reports on Candyman's Halloween film that turns darr into togetherness. Local horror codes and quick-commerce extensions make it a ritual.
Westpac NZ gives Kiwis’ money worries a voice
Westpac NZ's Collective Thought turns unspoken money anxiety into a visible, shared presence. Here's the psychology behind the cloud-thought idea.
JioHotstar Shoppable Ads Tap 83% Shopping-Ready Viewers
JioHotstar's new StreamToCart Ads let viewers add Instamart products to cart without pausing playback, shrinking the distance between attention and action.
Boost Mobile Works Its Arse Off in Love Island Villa
How Boost Mobile used Love Island Australia's phones, challenges and social moments to hijack attention—and what marketers can steal from it.
Zee5’s Free 5 turns free streamers into an ad asset
Zee5 is repositioning Free 5 as a returnable free destination, using curated ad-supported content to build reach and advertising revenue.