Tag: <span>advertising psychology</span>
The Psychology of Colgate’s Namak Toothpaste Ad
How a simple question about salt in toothpaste turned a household ingredient into a reason to switch—and a masterclass in consumer psychology.
How Tata Tea’s Jaago Re Made Waking Up a Duty
How a tea brand turned a daily habit into an identity badge by tapping civic guilt, identity signalling and a simple command.
The psychology of Bournvita’s Tan Ki Shakti, Man Ki Shakti
The psychology behind Bournvita's 'Tan Ki Shakti, Man Ki Shakti' ad: how a malt drink became an exam-time confidence ritual.
The Psychology Behind super.money’s Tiger Shroff SplitStore Ad
How super.money uses Tiger Shroff's iconic splits to make Pay in 3 impossible to forget—and what marketers can borrow from the campaign.
Wah Taj: The Psychology Behind India’s Famous Tea Exclamation
Why a 20-second tea film put a word in India's mouth, and what it teaches marketers about selling the reaction instead of…
Parle-G’s G Maane Genius: The Ad That Made a Letter Mean More
The psychology behind Parle-G's G Maane Genius film—how one letter and a street-performer gag turned a biscuit into a symbol of everyday…
The psychology behind Macho Sporto’s Chaal ad
Macho Sporto's new 'Chaal Badal De' campaign with Vicky Kaushal trades functional claims for comfort, confidence and a familiar melody. Here's the…
The Psychology of CORE’s The New Wave
Why CORE’s The New Wave uses independence, accountability and AI restraint to make the indie agency model feel like the safer choice.
The Psychology of Tanishq’s Remarriage Ad
In 2013, Tanishq made a second wedding the centre of a jewellery ad. The psychology behind it: social proof, identity and emotion.
The 1985 Frooti Ad That Made Mango a Mental Shortcut
In 1985, Frooti used a sticky jingle and bright mango imagery to turn 'fresh and juicy' into a mental shortcut for the…
The Psychology of Cadbury’s Shubh Aarambh Ad
How Cadbury Dairy Milk turned a chocolate bar into an Indian good-luck ritual using occasion framing and cultural social proof.
Rungta Steel’s SRK-Alia-Ranbir ad parodies TMT category
Rungta Steel's new TVC with SRK, Alia and Ranbir parodies TMT advertising conventions instead of films to make strength claims memorable.