Tag: <span>advertising psychology</span>
Surf Excel Daag Acche Hain: The Psychology of the Stain
Surf Excel's Daag Acche Hain reframed stains as proof of childhood. Here's the behavioural science behind the ad that changed detergent marketing.
The psychology behind Melbourne Star’s Rise Above ad
How Melbourne Star’s ‘Rise Above’ brand film uses reframing and awe to turn a troubled attraction into a city comeback.
Mountain Dew’s Dar Ke Aage Jeet Hai: The Fear Reframe
How Mountain Dew India's 2008 Dar Ke Aage Jeet Hai campaign made fear an asset—a case study in selling an emotional state,…
Mentos Khao Dimaag Ki Batti Jalao: The Psychology of the Ad
A throwback to Mentos India's 'Dimaag Ki Batti Jalao' ad: how pattern interrupt and cognitive reframing made a mint feel like insight.
Scotts WEE-MERGENCY: the psychology of a tiny lawn patch
Scotts and Beau Ryan turn dog-urine lawn patches into a mock emergency. Here's the behavioural science behind WEE-MERGENCY.
Selleys Undo Glue: The Psychology of a Reversible Bond
Selleys Undo Glue flips the permanent-bond promise into a demo of clean removal—and a behavioural lesson in loss aversion and fresh starts.
The Psychology of the Ad: Maggi’s Mein aur Meri Maggi
How Maggi's 2010 campaign turned instant noodles into a shared emotional ritual in India using memory, social proof and co-creation.
Pepsi India’s Yeh Dil Maange More: Selling Want, Not Cola
The psychology behind Pepsi India's 'Yeh Dil Maange More'—how a tagline branded youthful desire and turned wanting more into a cultural rallying…
True Balance Fatafat Loan: The Psychology Behind 100M Views
True Balance's new Fatafat Loan film turns an eye-clinic surprise into a quick-credit story. Here's the psychology behind its 100-million-view campaign.
Why Woolmark’s Return to Real Makes an Old Fibre Feel New
Woolmark's Return to Real uses naturalness bias, costly craft and anti-optimisation fatigue to make wool the original wearable tech. Here's why it…
Nirma’s Jingle: How a Budget Detergent Became Aspirational
How Nirma turned a low-cost detergent into a trusted, aspirational brand with a jingle, fluency, familiarity and price-value framing.
Himalaya BabyCare Sells First-Bath Trust in 8 Languages
How Himalaya BabyCare's first-bath film uses a nurse's authority and eight languages to turn new-parent anxiety into trust—and what brands can borrow.