Tag: <span>advertising psychology</span>
Raymond’s Complete Man: Selling Identity, Not Suits
How a 1963 Indian campaign turned suiting fabric into an enduring ideal of masculinity—and what modern brands can still borrow.
Idea’s What an Idea Sirji Campaign: Psychology of an Ad
The psychology behind Idea's 'What an Idea Sirji' ad: how it turned a mobile network into a problem-solver and a tagline into…
Onida’s Envy Strategy: Neighbour’s Envy, Owner’s Pride
How Onida turned a green devil and neighbour envy into India’s most durable status-marketing pitch for television ownership.
Asian Paints sells wedding relief, not just paint
Asian Paints' new Beautiful Homes campaign frames wedding-house painting as deadline relief, not décor. Here's the psychology behind its shareability.
Aquaguard Life Hard Nahi ad flips hair fall blame to water
Why Aquaguard’s ‘Life Hard Nahi, Aapka Paani Hard Hai’ works: Parul Gulati helps the brand reframe hair fall as a hard-water problem,…
OPPO’s Big Selfie: the psychology of fitting everyone in
Bobby Deol and Divyenndu turn OPPO F35's group selfie pitch into a lesson on belonging, social proof, and inclusion.
Titan’s 1987 Ad That Made Watches Gifts
How Titan’s 1987 ‘Times of Your Life’ ad reframed watches as emotional gifts, using mental accounting, signalling and memory.
Lead India: The Times of India ad that sold leadership
The psychology behind The Times of India's 2007 Lead India campaign and how The Tree used social proof and identity to move…
Dumb Ways to Die: The Psychology of a Viral Warning
How Metro Trains and McCann Melbourne turned a rail-safety warning into a global singalong by making danger feel adorable and highly shareable.
Guinness Surfer: The Psychology of the Wait
Inside the 1999 Guinness Surfer film: the behavioural psychology that turned anticipation into desire and a pint into an earned reward.
The Amul Girl: 60 Years of Utterly Butterly Delicious
In 1966, Amul made butter personal with a girl, a jingle and a tagline. The psychology behind six decades of recall.
Slice Aamsutra: How a Mango Drink Sold Desire
The psychology behind Slice's Aamsutra campaign: how sensory cues, a taboo-adjacent name and adult desire repositioned a mango drink.