Tag: <span>advertising psychology</span>
Surf Excel’s Daag Achhe Hain: The Psychology of a Stain
How a 2005 Surf Excel puddle film reframed dirt as proof of childhood, turned detergent into an emotional choice and entered Indian…
The psychology of Rungta Steel’s SRK-Alia-Ranbir ad
Rungta Steel casts Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor to parody TMT advertising. Here's the psychology behind the attention.
The Psychology of the Ad: Asian Paints’ Har Ghar Kuch Kehta Hai
How Asian Paints turned a paint ad into an emotional story about home and belonging—and why Har Ghar Kuch Kehta Hai still…
Why HIT’s New Ad Sells the Nest, Not the Roach
Godrej HIT’s new Shefali Shah TVC reframes pest control as a root-cause problem. Here’s why set-and-forget formats change buyer behaviour.
Why Gen Z Can’t Recall Ads: The Psychology Behind the Shift
TV's share of ad spends fell from 39.2% to about 21%, digital rose to 44%+. What the shift means for brand recall,…