Tag: <span>advertising psychology</span>
Bingo! Tedha Hai Par Mera Hai: The Ad That Sold Imperfection
Bingo! turned odd-shaped chips into a badge of ownership with Tedha Hai Par Mera Hai, a lesson in endowment and identity in…
The Psychology of an Ad: Whisper India’s Touch the Pickle
A 2014 Whisper India film made a jar of pickle a symbol of defiance. Here are the behavioural levers that made the…
How Closeup Made Fresh Breath a Romantic Signal
The Indian ad that turned fresh breath into a cue for romantic confidence—and what it still teaches about selling social outcomes.
New World reframes Christmas stress as an expertise story
The New Zealand grocer’s 2026 Christmas film uses decision fatigue, authority and vicarious rehearsal to win the family food budget.
Dunkin’s first Marvel ad: the psychology of Gambit and Munchkins
Dunkin’s first Marvel Studios partnership uses Gambit, H.E.R.B.I.E. and doomsday to sell donuts. Here’s the behavioural science.
Tesco’s The Wrong Address turns a delivery mix-up into magic
How Tesco’s 2026 Christmas film uses a mistaken delivery, an old friendship and a familiar song to sell connection, not just groceries.
Hamara Bajaj: The psychology of an ad that sold belonging
The psychology behind Hamara Bajaj: how Bajaj turned a scooter into middle-class India's badge of arrival, using ownership, identity and pride.
What Pulsar’s Definitely Male Taught Marketers
In 2001, Bajaj Pulsar stopped selling engine specs and sold a male tribe. The campaign’s identity-led psychology still shapes Indian advertising.
Redmi turns phone mishaps into crimes with Anup Soni
Redmi's four-part Note 17 Pro campaign casts Anup Soni as a Crime Patrol-style host who flips phone mishaps into playful offences.
Pee Safe flips the comfort zone to sell period comfort
Pee Safe's new campaign, 'In Your Comfort Zone, Nothing Is Too Much', reframes period comfort as a choice, not a reward. The…
MILKRUN’s Purple Wiggle Ad: The Psychology of a Fan Frenzy
Why MILKRUN paired a grocery delivery promise with Purple Wiggle John Pearce and what the fan-frenzy spot reveals about buying behaviour.
The Pavlovian myth: relevance beats emotion in ads
Watson brought Pavlov's conditioning to ads and the industry followed. Modern search experiments suggest usefulness, not emotion, drives sales.