Category: <span>Branding</span>
Marico Wants Half Its Revenue From New Brands by FY30
Marico's premium and digital brands hit 37% of revenue in FY26, up from 27% in FY20. Its acquisition playbook aims for 50%…
Mayavé Bets Luxury Can Be Built on Possibility, Not Scarcity
HK Group and OPEN Strategy & Design launch Mayavé Jewellery, reframing lab-grown diamonds from mined substitutes to a category of creative freedom…
McDowell’s No.1 Rebrands a 30 Million-Plus Case Giant
Diageo India pairs an upgraded blend with a sharper visual identity to move McDowell's No.1 into the mass-premium space without losing its…
MuscleBlaze Makes 50% Higher Absorption Premium’s New Metric
MuscleBlaze is repositioning premium whey around a more useful promise: 50% higher protein absorption, backed by third-party testing and a cleaner label.
11 Million Bottles Taught a Youth Brand to Talk to Parents
Mirinda's #ReleaseThePressure campaign turned packaging into a letter to parents. Here's the psychology—and the missing measurement—for youth brands.
Why Big Tech is cutewashing its AI agents
GrokBot, Meta's Muse and OpenAI's dots all arrived with friendly mascots. Here's why Big Tech bets on cuteness to build trust, and…
The $81B media deal that hides its brand on purpose
Why Paramount Skydance put 'A Skydance Corporation' under the WB shield instead of making Skydance the brand—and what that teaches about brand…
Jio and the Shared Memory of a First Video Call
Why a first video call home became shared brand memory: the psychology of collective nostalgia and ritual-driven brand building.
Fujifilm India Names Rashmika Mandanna Its Imaging Ambassador
Fujifilm India named Rashmika Mandanna the face of its imaging business. Here's the psychology behind the youth-focused pairing and why it can…
Revlon’s comeback play: 87 years of history as a launchpad
Revlon is rebuilding by treating 87 years of history as a launchpad. Here is what its Advertising Week 2026 update teaches brand…
BMW’s Rs 1.95 Crore 7 Series Gets a Bollywood Brand Voice
BMW India names Ranveer Singh Brand Voice for the new 7 Series, starting at Rs 1.95 crore, as it courts younger self-made…
New Brand-Building Rules for a Changing India
Virality can buy awareness, but trust buys repeat purchase. New brand rules in India reward frictionless convenience, measurable proof and capability over…