Category: <span>Branding</span>
Jio Story: The Shared Memory That Outlived the Offer
Why Jio's 2016 data moment became collective nostalgia, and how brands build on shared memories that customers already own.
Sony Vizha’s Tamil TV bet: nearly 50% under 35 and underserved
Sony Vizha launches October 19 betting that nearly half of Tamil Nadu's under-35 viewers want wider genres without leaving Tamil behind.
Mattel’s $18M Loss Raises a Deeper Brand Question
A possible Mattel sale puts brand architecture in the spotlight. Why the corporate brand may be worth more than the sum of…
Creator economy splits into mega partners and media buys
Top creators are now hired as creative partners while nano and micro creators become programmatic media buys. Here's how to run the…
What 80% family CTV viewing means for brand-building
Pidilite's Sudhanshu Vats and Samsung Ads argue that consistency, creativity and the shared TV screen still beat AI shortcuts in brand-building.
Britannia Cakes turns six Bengal rituals into festive branding
Britannia Cakes puts six Bengal festive rituals on limited-edition packs, then extends them into a film, metro wrap, AR avatars and memory…
India’s Festive Economy Hits ₹1.24 Lakh Crore, Four-Month Window
India's festive season has grown into a ₹1.24 lakh crore, four-month cultural window. Here's why brands are moving from Diwali campaigns to…
Why Kajaria put Ranveer Singh on tile adhesive duty
Gresbond by Kajaria names Ranveer Singh as ambassador to make tile fixing a visible choice. Here is the brand strategy behind the…
Sparx Swaps GOAT for Greatest of Today in New Campaign
Sparx has flipped GOAT into Greatest of Today with Tamannaah and Lakshya for its new sneaker line. Here is the positioning logic.
Acer turns Akshay Kumar into luggage co-creator
Acer is moving Akshay Kumar from brand endorser to product co-creator for its luggage line. Here is what that signals for credibility.
Forever New at 20: doubling without discounting
Forever New plans to nearly double global business in three to five years—without chasing fast-fashion speed or discounts. The brand playbook behind…
An owl with 18.2M TikTok fans gets an animated series
Duolingo turns Duo the owl into a six-episode animated series. What the bet on character-led entertainment means for brand longevity and organic…