Category: <span>Branding</span>
Ranbir Kapoor is Mantra’s new brand face. What next?
The Pune developer has signed Ranbir Kapoor as brand ambassador as it expands into Mumbai and branded residences abroad. The psychology behind…
Godawan’s 15,000-hour craft film shows purpose is a slow signal
Why Godawan's 8-month, 15,000-hour stop-motion film on the Great Indian Bustard is a costly signal of brand purpose—and what marketers can learn.
Kotak’s 50,000 Crore Consumer-First Banking Bet
Rohit Bhasin's FMCG playbook at Kotak turned a liquidity product into a 50,000 crore book by understanding Indians' emergency money mindset.
Carrier India’s 1,000th Chiller Shows Engineering as Brand Proof
Carrier India's commercial and residential arms tell two positioning stories. Here's why proof-point engineering wins in B2B and what marketers can copy.
How Cinema Took Armani from $135M to $400M+
A 1987 gangster wardrobe was more than styling. From Armani to Hershey to Ray-Ban, cinema placements show how borrowed identity turns into…
Asian Paints Sells Wedding-Day Certainty to 5.7 Lakh Consumers
Asian Paints' new Beautiful Homes campaign reframes painting as deadline-driven certainty, with wedding stakes, AI previews and a 20% money-back guarantee.
Brisbane 2032 logo: the hidden meaning behind the new emblem
The Brisbane 2032 emblem works as a torch, a cockatoo crest, the Queensland map and the year '32 - an accidental masterclass…
Intuit’s rebrand turns one letter into a personality
Most people know Mailchimp, TurboTax and QuickBooks, but not Intuit. JKR’s rebrand uses the letter i to give the parent brand a…
A trolled sweet sells 100 million boxes every Diwali. Here’s why
Soan Papdi is mocked, re-gifted and ubiquitous. Yet it sells 100 million boxes every Diwali. Here is the brand strategy behind its…
Daikin India’s Premium Bet: 5 Million ACs by 2030
How Daikin India plans to sell 5 million room ACs by 2030 while building premium through factories, R&D and one brand in…
Three Months In, SpaceXAI Becomes SpaceXSI After Trump Order
Three months after launch, Musk is renaming SpaceXAI to SpaceXSI after a federal order to replace AI with super intelligence. Here's the…
20,000 Sq Ft Flagships Turn Stores Into Brand Worlds
Indian designer fashion is betting on immersive flagships. Inside the architecture, psychology and pricing power behind the new brand worlds.