Tag: <span>Premiumisation</span>
Huma Qureshi’s Freefall targets first-year break-even
Huma Qureshi and Dressfolk's label Freefall is selling the saree as wearable, not cumbersome, while chasing Rs 5 crore in six months…
Rado’s India surge and the psychology of premium access
Swiss watch imports grew 31% in India this year, and Rado says India is now its largest market. Here's the pricing and…
What a Rs 10 Ice Cream Means for Premium Brands
Reliance's Bombay Creamery starts at Rs 10 and calls itself premium. Here's why India's ice cream brands now need more than price…
Swiss Beauty Select Targets Rs 100 Crore in Premium Push
Swiss Beauty Select aims to double revenue to Rs 70 crore, then Rs 100 crore, as premiumisation and channel mix reshape its…
Clean-label claims drive 60% surge in health food sales
Indian shoppers are paying premium prices for foods with transparent ingredient claims; sales up 50-60% in two months before labels become law.
India’s Premium Wave Is Outgrowing Its Metro Map
India's premiumisation wave is spreading beyond metro India. Homes, phones, cars and daily essentials are trading up. Here's what brands should do…
Why Indians Now Wait Longer but Spend More on Smartphones
India’s smartphone market shows a pricing paradox: longer upgrade cycles, EMI-led spending and selective premiumisation. Here’s what it means for brands.
India’s Cat Shift Is a Masterclass in Consumer Behaviour
Cats have jumped from under 10% to 40% of India's pet population. Here's what that reveals about trust, first-time pet parents and…
Why Havas Is Betting on Luxury Experiences in India
Havas India and Paris-based Shortcut have launched a luxury experiential agency. Here's the consumer psychology behind India's shift to premium experiences.
Why Havas Is Betting on Luxury Experiences in India
Havas India has launched Shortcut Shobiz India with Paris-based Shortcut. Here's the consumer psychology behind why luxury brands are buying moments, not…
JK Cement’s Paint Play: Trust Transfer as Brand Strategy
JK Cement is using putty and white cement trust to sell paint. A look at premiumisation, trust transfer and the psychology of…