Tag: <span>Premiumisation</span>
Premium appliances grow 11% as festive-first buying fades
Why Indian appliance buyers are ditching festival-first shopping for an always-on upgrade cycle—and how brands can stay relevant all year.
Johnnie Walker’s first India-inspired Blue Label in 200 years
Johnnie Walker has launched its first India-inspired Blue Label festive blend in nearly 200 years, turning Indian flavour cues into luxury Scotch.
66% of new D2C orders come from India’s Tier 2 and 3 cities
66% of new D2C orders now come from Tier 2 and 3 India. The next high-value consumer trades up by occasion, not…
Ferrero India grows 19%, eyes top 10 global spot
Ferrero India grew 19% to Rs 2,585.5 crore and is betting on premium chocolate beyond metros, mapping each brand to a distinct…
India spirits growth slows to 4.6% from 6.4% as mass lags
India's spirits growth slowed to 4.6% in the September quarter from 6.4%. Premium grew 5.7% while mass lagged at 3.7% as inflation…
Premium beer up 38% as India’s drinkers split three ways
Premium beer and spirits are surging, but United Spirits sees wallet fatigue at the lower end. What a three-speed liquor market means…
Premium variants lift curd category growth to 25%
Mother Dairy MD on why Indian consumers mix affordable staples with premium upgrades - and how to price for selective trade-offs.
Quick Commerce Splits FMCG Demand Between New and Old Retail
ET FoodXP 2026 leaders say quick commerce is creating new categories and impulse occasions while shifting some kirana purchases online.
From shelf space to trust: mall F&B share rises 8% to 19%
At ET FoodXP 2026, leaders said shelf visibility only buys trial. Trust, channel fit and premiumisation decide who wins repeat food purchases.
Trust, not shelf space, wins as mall F&B share hits 19%
Food retail leaders say shelf space is only the start: trust, premiumisation and channel-specific strategy decide whether a first buy becomes repeat.
MRF’s 87.7 Brand Strength Is Built on Racing, Cricket and Muscle
MRF's 87.7 Brand Strength Index is a trust score. Inside the layers—mascot, cricket, motorsport—that make invisible quality feel real.
JK Tyre lifts 16-inch+ mix to about 30%—distribution is the brand
JK Tyre lifted its 16-inch+ passenger tyre mix from 10% to about 30% by pairing national reach with 800 Google-listed shops and…