Tag: <span>Premiumisation</span>
India’s Premium Wave Is Outgrowing Its Metro Map
India's premiumisation wave is spreading beyond metro India. Homes, phones, cars and daily essentials are trading up. Here's what brands should do…
Why Indians Now Wait Longer but Spend More on Smartphones
India’s smartphone market shows a pricing paradox: longer upgrade cycles, EMI-led spending and selective premiumisation. Here’s what it means for brands.
India’s Cat Shift Is a Masterclass in Consumer Behaviour
Cats have jumped from under 10% to 40% of India's pet population. Here's what that reveals about trust, first-time pet parents and…
Why Havas Is Betting on Luxury Experiences in India
Havas India and Paris-based Shortcut have launched a luxury experiential agency. Here's the consumer psychology behind India's shift to premium experiences.
Why Havas Is Betting on Luxury Experiences in India
Havas India has launched Shortcut Shobiz India with Paris-based Shortcut. Here's the consumer psychology behind why luxury brands are buying moments, not…
JK Cement’s Paint Play: Trust Transfer as Brand Strategy
JK Cement is using putty and white cement trust to sell paint. A look at premiumisation, trust transfer and the psychology of…