Tag: <span>Premiumisation</span>
Ambuja at 109 MTPA: Strength, Sustainability and Brand
Ambuja Cement is half UltraTech's scale, so it is betting on inherited strength, third-party sustainability proof and premium mix. Here is the…
JK Cement’s ₹394 cr paint bet is a trust transfer play
JK Cement followed its putty customer to the paint counter and used the MaxX umbrella to hit ₹394 cr in paint revenue.…
Dark chocolate household demand jumps 45% as health halo bites
Dark chocolate household demand in India rose 45% in a year, yet penetration is just 8.5%. Here's the psychology behind the premium…
Kinder Joy’s Diwali packs earn 10M organic views early
Ferrero India reshapes Kinder Joy packs as lanterns, rockets and anars, earning 10M organic views and turning Diwali packaging into a ritual.
Why India’s Whisky Drinkers Trade Up Only on Some Occasions
William Grant & Sons sees older Scotch grow as affluent Indians trade up for weddings and Diwali - converting that into daily…
K-beauty up 200%, men’s skincare 78%: Myntra’s Gen Z shift
Myntra's Gen Z report shows K-beauty demand up 200%, men's skincare orders up 78%, and a prevention-first shift in how India buys…
Royal Canin India plans 3x growth on premium pet food
Royal Canin India aims to triple its business in five years as India's pet food market heads to $1.5 billion. Here's why…
Why 80% of Éntisi’s festive business is gifting
India's festive basket is moving from mithai boxes to gourmet hampers. Éntisi says gifting drives 80% of festive business; here's why.
Marico Wants Half Its Revenue From New Brands by FY30
Marico's premium and digital brands hit 37% of revenue in FY26, up from 27% in FY20. Its acquisition playbook aims for 50%…
McDowell’s No.1 Rebrands a 30 Million-Plus Case Giant
Diageo India pairs an upgraded blend with a sharper visual identity to move McDowell's No.1 into the mass-premium space without losing its…
Gen Z, premiumisation lift Flipkart Fashion growth 1,500 bps
Flipkart Fashion's festive growth is running 1,500 bps higher YoY as Gen Z demand and premiumisation push fashion past the Rs 500…
Why 5-8% price hikes won’t cool festive appliance demand
Appliance prices are up 5-8% ahead of the festive season, yet brands still expect double-digit growth. Premiumisation, EMI and replacement demand explain…