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Tag: <span>India</span>

Why India's gold buyers are going off the books
Consumer Behaviour

India’s Gold Shadow Trade Returns as Taxes Bite

High gold prices and a 15% import duty are pushing Indian buyers into cash-only, no-invoice gold purchases as wedding season approaches.

3 min read
Decathlon's KIPRUN Move: Winning Serious Runners Without Losing Value
Branding

Decathlon’s KIPRUN Bet on Serious Runners

Decathlon Sports India is launching KIPRUN to move beyond beginners and keep runners as they train harder—without breaking its value positioning.

3 min read
Discipline Psychology for SIP Consistency
Marketing Psychology

HSBC #StayDiSIPlined: Discipline Psychology for SIPs

How HSBC Mutual Fund’s #StayDiSIPlined campaign uses identity and emotional discipline to keep young retail investors consistent with SIPs.

3 min read
Bajaj Auto Pulsar: Definitely Male
Throwback

Bajaj Pulsar: The Psychology of ‘Definitely Male’

The 2001 Bajaj Pulsar launch didn’t sell mileage. It used identity, signalling and contrast to make a motorcycle a badge of manhood.

3 min read
Surf Excel, Daag Achhe Hain
Throwback

Surf Excel’s Daag Achhe Hain: The Psychology of a Stain

How a 2005 Surf Excel puddle film reframed dirt as proof of childhood, turned detergent into an emotional choice and entered Indian…

2 min read
Lava swaps specs for story in new Virat Curve ad
Storytelling

Lava’s Virat Curve campaign bets on story over specs

Lava's Virat Curve 5G campaign casts Rohit Saraf and Pratibha Ranta in a music-video romance, signalling a shift from feature-led ads to…

2 min read
Stayfree makes sons part of the period conversation
Consumer Behaviour

Stayfree turns boys into period-care allies

Stayfree's Daughter's Day film asks sons to buy sanitary pads, using peer modelling and home norms to make period care ordinary.

2 min read
Jasmine, Gifting and the Psychology of Diwali
Consumer Behaviour

The Body Shop India Turns Jasmine Into a Diwali Ritual

The Body Shop India’s Diwali campaign turns jasmine into a sensory anchor for self-care and gifting. Here’s what brand managers can learn.

2 min read
Global Consumer Confidence Climbs for Third Straight Month
Consumer Behaviour

Global Consumer Confidence Climbs for Third Straight Month

Ipsos' July 2026 index rises 1.1 points to 49.0, with India leading at 67.1. Here's the psychology behind the third straight gain…

2 min read
Flat global confidence hides a now-next gap
Consumer Behaviour

Consumer confidence is flat. The signals are not.

Ipsos’ September 2026 index is unchanged at 48.4, but India leads at 66.9. Here’s why the now-next gap matters for brand strategy.

2 min read
A 60% price surge did not stop gold buyers—it changed them
Consumer Behaviour

Gold Sales Fell 15% During Ganesh Chaturthi—Here’s Why

A 60% gold price surge pushed Ganesh Chaturthi volume down 15%. Yet wedding and self-purchase demand stayed resilient—what this reveals.

3 min read
India's new pricing rules could kill fake discount anchors
Pricing Psychology

What India’s New E-commerce Rules Mean for Discount Psychology

India's new e-commerce rules redefine the 30-day reference price and sponsored-listing transparency. Here's what it means for discount-led strategy.

3 min read