Tag: <span>India</span>
Why Magnum Is Turning Diwali Into an Ice Cream Occasion
Magnum is cutting prices, reformulating and trying to create a Diwali ice cream ritual in India. Here's what that teaches about occasion…
Why Indians Now Wait Longer but Spend More on Smartphones
India’s smartphone market shows a pricing paradox: longer upgrade cycles, EMI-led spending and selective premiumisation. Here’s what it means for brands.
Why 91% of India’s Next Gen Pay Attention to Funny Brands
New Snapchat-Omnicom research shows 91% of India's Next Gen pay more attention to funny brands—and forced humour can backfire. Here's what marketers…
India’s Next Gen: 91% pay more attention to funny brands
Snapchat and Omnicom's six-country study shows 91% of India's Next Gen pay more attention to funny brands—but forced humour backfires.
Why Indian Shoppers Are Choosing Homegrown Beauty Brands
Affordability is only part of the story. Local relevance, social proof and lower trial risk are reshaping India's beauty basket.
Why Indian Legacy Brands Are Suddenly Winning Again
Dormant brands are turning consumer memory into a moat, with Campa, Chetak and Sierra proving legacy recall can cut awareness costs.
CEAT’s Brand Evolution: From Rugged Rhino to Smart Mobility
CEAT replaced its rhino and ‘Born Tough’ tagline with a safer, smarter mobility purpose. Here’s what the repositioning teaches brand leaders.
India’s D2C Growth Goes Under the Lens at e4m Summit 5.0
The e4m D2C Summit 5.0 gathers India's direct-to-consumer leaders to decode consumer behaviour, digital-first strategy and what actually drives durable growth.
Glenmark Names Priyanka Tewari Head of Marketing: Why It Matters
Priyanka Tewari joins Glenmark Pharmaceuticals as Head of Marketing with 18 years in pharma brands. What her move signals about branded generics…
Bengal’s Tourism Rebrand: The Psychology of ‘Feels Different’
West Bengal's new tourism identity and Rs 500 crore infrastructure push shows why place branding wins on feeling, proof and rituals -…