Tag: <span>India</span>
Amazon Ads Adds Interactive and Pause Ads to Prime Video India
Amazon Ads has launched interactive video and pause ads on Prime Video India. Viewers can now Add to Cart from the remote.…
The Dal Test: Jio’s AI Everywhere Starts in the Kitchen
The quiet test of Jio's AI Everywhere may be a kitchen request: mummy asking for a dal recipe that arrives without friction,…
Khata to Cloud: The Kirana Shop’s Quiet Rewiring
A look at how Jio's connected tools are rewiring the kirana: memory becomes searchable, but trust stays local.
Jio’s Human Story: Data Saver, Binger, Kirana, Dadi
A consumer-behaviour reading of Jio's decade through the data saver, the midnight binger, the kirana owner and Dadi's first video call.
Hyatt Bets Hotel Loyalty on Sport, Wellness and Culture
Hyatt is moving loyalty beyond points—into race-cations, wellness and culture. Here's why identity beats transaction, and what brands can copy.
India’s microdrama market is already a $600M business
Microdramas grew from a novelty into a $600M market in India. Here's what the watch-time, subscription and branded-content shifts mean for marketers.
Why Ray-Ban Chose Ranveer Singh for Its First India Push
The eyewear giant names its first India ambassador, using Ranveer Singh’s expressive persona to make AI glasses feel like self-expression rather than…
Gandhi Jayanti Posts Show Cultural Symbols Beat Greeting Cards
From a french-fry Gandhi to HDFC Bank's lock-built portrait, brands used Bapu's familiar symbols as brand shorthand this Gandhi Jayanti.
Wah Taj: The Psychology Behind India’s Famous Tea Exclamation
Why a 20-second tea film put a word in India's mouth, and what it teaches marketers about selling the reaction instead of…
PhonePe Turns 70 Crore Users Into a Human Brand Story
PhonePe's 10-year film tries to name all 70 crore users, turning a huge number into a 980-day thought experiment and a branding…
OnePlus India Uses Diwali to Close the Generation Gap
The brand's third #MakeItSpecial film pairs Gen Z creators, Smriti Mandhana and an elderly couple to make tradition feel like participation.
Why Connected TV Is Growing in India and What It Means
India's connected TV audience jumped 60% in a year as smart TVs got cheaper and smaller towns logged on. Here's what that…