Tag: <span>India</span>
How Google Pay became India’s shorthand for UPI
Karan Johar's 'Only GPay' anecdote shows how Google Pay became conversational shorthand for UPI itself - the ultimate branding coup, with a…
Premium appliances grow 11% as festive-first buying fades
Why Indian appliance buyers are ditching festival-first shopping for an always-on upgrade cycle—and how brands can stay relevant all year.
Slovic hits Rs 300 crore run rate selling gyms for the home
How a Rs 300 dumbbell set became the entry point to a nearly Rs 300 crore fitness brand for beginners, women and…
The 4 PM Slump Is the New Growth Engine for QSRs
Indian QSRs are chasing snacks, drinks and desserts as hybrid work loosens fixed meal hours. The real trick: telling an upsell from…
India spirits growth slows to 4.6% from 6.4% as mass lags
India's spirits growth slowed to 4.6% in the September quarter from 6.4%. Premium grew 5.7% while mass lagged at 3.7% as inflation…
Vadilal revenue hits ₹1,109.54 cr but profit slips
Vadilal's mascot-led push tries to close a relevance gap as FY26 revenue rises 9.47% to ₹1,109.54 cr, profit slips, and Reliance enters…
The psychology behind Cadbury Dairy Milk’s Pappu Pass Ho Gaya
How Cadbury Dairy Milk's Pappu Pass Ho Gaya used occasion-based mental availability, social proof and reward substitution to become India's small-win ritual.
Amul’s 40% Ice Cream Share Is a Value-Pricing Masterclass
How Amul turned a premium urban product into a mass category by giving its cooperative cost structure a credible, consumer-facing value story.
Jio Story: Pop Culture’s Best Seat Is Shared
The cricket night, the finale, the wedding reel. India's pop culture now gathers around one screen. Here's why shared viewing became the…
Jio Story: The Day Data Became the Room
The chai stall, the study call and the road trip reveal the quiet summit of India's data decade: data as an assumed…
Jio Story: The Zero-Price Cue That Reset Data
In 2016, the Welcome Offer did more than give free 4G: it moved India's reference point from metered cost to unlocked data.
JioHotstar Shoppable Ads Tap 83% Shopping-Ready Viewers
JioHotstar's new StreamToCart Ads let viewers add Instamart products to cart without pausing playback, shrinking the distance between attention and action.