Tag: <span>India</span>
Global Consumer Confidence Climbs for Third Straight Month
Ipsos' July 2026 index rises 1.1 points to 49.0, with India leading at 67.1. Here's the psychology behind the third straight gain…
Consumer confidence is flat. The signals are not.
Ipsos’ September 2026 index is unchanged at 48.4, but India leads at 66.9. Here’s why the now-next gap matters for brand strategy.
Gold Sales Fell 15% During Ganesh Chaturthi—Here’s Why
A 60% gold price surge pushed Ganesh Chaturthi volume down 15%. Yet wedding and self-purchase demand stayed resilient—what this reveals.
What India’s New E-commerce Rules Mean for Discount Psychology
India's new e-commerce rules redefine the 30-day reference price and sponsored-listing transparency. Here's what it means for discount-led strategy.
Why Magnum Is Turning Diwali Into an Ice Cream Occasion
Magnum is cutting prices, reformulating and trying to create a Diwali ice cream ritual in India. Here's what that teaches about occasion…
Why Indians Now Wait Longer but Spend More on Smartphones
India’s smartphone market shows a pricing paradox: longer upgrade cycles, EMI-led spending and selective premiumisation. Here’s what it means for brands.
Why 91% of India’s Next Gen Pay Attention to Funny Brands
New Snapchat-Omnicom research shows 91% of India's Next Gen pay more attention to funny brands—and forced humour can backfire. Here's what marketers…
India’s Next Gen: 91% pay more attention to funny brands
Snapchat and Omnicom's six-country study shows 91% of India's Next Gen pay more attention to funny brands—but forced humour backfires.
Why Indian Shoppers Are Choosing Homegrown Beauty Brands
Affordability is only part of the story. Local relevance, social proof and lower trial risk are reshaping India's beauty basket.
Why Indian Legacy Brands Are Suddenly Winning Again
Dormant brands are turning consumer memory into a moat, with Campa, Chetak and Sierra proving legacy recall can cut awareness costs.
CEAT’s Brand Evolution: From Rugged Rhino to Smart Mobility
CEAT replaced its rhino and ‘Born Tough’ tagline with a safer, smarter mobility purpose. Here’s what the repositioning teaches brand leaders.
India’s D2C Growth Goes Under the Lens at e4m Summit 5.0
The e4m D2C Summit 5.0 gathers India's direct-to-consumer leaders to decode consumer behaviour, digital-first strategy and what actually drives durable growth.