Tag: <span>Brand Trust</span>
Dior’s hand-drawn holiday ad sparks AI authenticity debate
Dior’s Night in Color is beautiful, but viewers spotted AI telltales. Why the luxury rush to look handmade is also a trust…
A Rs 149-a-month test for Kannada digital news
Deccan Herald and Prajavani have put selected stories behind a paywall. The real question is whether trust can turn into paid subscriptions.
US consumer sentiment hits 45.2, worst since 2011
US consumer sentiment fell to 45.2 in October, the lowest since 2011. Here's why the shift matters for brand and pricing strategy.
Store Design Is Psychology: Kamakshi Mantri on D2C Offline Moves
Kamakshi Mantri on why store design is psychology, festive retail's concentrated window, and how cafés became co-working spaces inside Indian malls.
Shriram Life’s 99.12% Claim Ratio Becomes Its Campaign
Shriram Life's new ad pivots from policy benefits to claim settlement, using a 99.12% ratio and a real family's story to sell…
Jio IPO: a 95-minute record and a trust-first promise
Akash Ambani's listing speech turned a 95-minute record into a brand promise, mapping the next decade to AI, cloud and satellite.
From shelf space to trust: mall F&B share rises 8% to 19%
At ET FoodXP 2026, leaders said shelf visibility only buys trial. Trust, channel fit and premiumisation decide who wins repeat food purchases.
Finfluencers, trust and a $350B buying question
SEBI's finfluencer warning collides with a $350 billion creator economy. Inside the debate on whether credibility can be monetised without being spent.
Kirana to Cloud: The Khata Book Becomes a Pattern Reader
What changes when the corner shop's memory moves from a dog-eared khata to digital records—for the person behind the counter and the…
The generosity boom is really reputation marketing
Anthropic pledges 5% of its value to a public fund, Musk promises SpaceX shares for kids, and Washington mails $500 checks—but the…
Country Delight puts 140 quality checks behind Rishab Shetty
Country Delight's Rishab Shetty campaign turns 140-plus daily quality checks and 4°C cold-chain details into a trust-driven brand story.
45% of Shoppers Now Say Return Fraud Is OK
Why permissive return policies are backfiring: 45% of shoppers now see return fraud as acceptable, and holiday returns hit 17%.