Tag: <span>Brand Trust</span>
Hyundai’s Samarth: from sympathy to systems for 26.8M
Hyundai's Samarth initiative moved 26.8 million Indians with disabilities from sympathy to systems — and built long-term brand equity along the way.
Flipkart’s Own turns 7 quality checks into its pitch
Flipkart launches Revant Himatsingka's Own protein with a classroom ad that turns seven quality checks into the brand's core trust message.
Jio IPO News: How a no-exit structure builds trust
Jio Platforms has filed its RHP for India's largest IPO. The structure is the story: no offer-for-sale, insiders aligned, debt reduction first.
Mattel’s $18M Loss Raises a Deeper Brand Question
A possible Mattel sale puts brand architecture in the spotlight. Why the corporate brand may be worth more than the sum of…
Wellness is a belief system now, and 78% want control
Ipsos finds 78% want more control over health decisions as wellness evolves from product category to belief system. Brands must sell clarity,…
Himalaya BabyCare Sells First-Bath Trust in 8 Languages
How Himalaya BabyCare's first-bath film uses a nurse's authority and eight languages to turn new-parent anxiety into trust—and what brands can borrow.
Nihar Shanti Amla’s Shanti Se Poocho: AI as a Companion
Nihar Shanti Amla introduces Shanti, an AI companion on WhatsApp, moving the brand from haircare into everyday guidance. Here's the psychology.
India’s Best Sellers Are Won by Trust, Not Visibility
Novelty can win trial, but Indian brand leaders say the tenth purchase is earned through performance, availability, advocacy and trust.
Influencer spend crosses ₹3,000 crore as TV growth slows
Influencer marketing has crossed ₹3,000 crore in India while TV ads grow at 4-6% and hoardings plateau. Here's the psychology behind the…
How 200+ BFSI Professionals Plan to Earn Trust in the AI Age
BankFin 360 returns to Mumbai on October 8 with 40+ speakers and eight sessions on earning consumer trust as AI reshapes financial…
Trivago guy’s platform turns travel advice into paid service
Tripixo, founded by former Trivago face Abhinav Kumar, opens its creator beta so travel creators can charge for judgment they now give…
What Mamaearth’s 187 ASCI Flags Teach D2C Marketers
Mamaearth's rise to a ₹1,920 crore house of brands came with 187 ASCI-flagged ads in FY24. Here's why influencer-led growth turns compliance…