Tag: <span>Personalisation</span>
60% of Gen Z spent more this festive gifting season
A Rukam Capital–YouGov study finds Gen Z spent more, used AI for gift ideas and made self-gifting part of the festive basket.…
What retail, fashion and SaaS can teach hospitality marketing
A Hilton marketer shows hospitality can borrow occasion-led positioning, identity cues and friction-free journeys from retail, fashion and SaaS.
Visa’s playbook: invisible payments, memorable experiences
Visa's CMO says payments are becoming invisible—so the brand must show up at concerts, travel and sport. Here's the N=1 personalisation shift.
Kirana to Cloud: The Shop’s Second Memory
The khata book was the kirana's original CRM. As small shops move to digital tools, memory shifts from person to cloud, and…
Why 750M daily transactions make customer quality critical
YES Bank CMO Nipun Kaushal on why acquiring the right customer, responsible data use and human trust matter more than just leads.
The psychology of the ad: Share a Coke
How replacing the front-of-pack logo with first names turned a mass-produced drink into a personal ritual and lifted Coca-Cola's relevance.
McLaren Unifies Racing and Automotive Under One Brand
McLaren's refreshed identity keeps Speedmark and papaya while adding a founder-inspired wordmark to expand ownership, personalisation and fandom.
Marketing’s Identity Crisis: AI Still Can’t Find the Buyer
AMA's 2026 study: 64% of marketers using identity resolution say they reach buyers effectively, versus 31% without. The fix: start with the…
Predictive AI in Marketing: From Signals to Action, Carefully
Predictive AI can spot consumer intent earlier than ever. The harder question, marketers at CMOs' Charcha argued, is when to act on…