Tag: <span>Luxury Branding</span>
Dior’s hand-drawn holiday ad sparks AI authenticity debate
Dior’s Night in Color is beautiful, but viewers spotted AI telltales. Why the luxury rush to look handmade is also a trust…
How Solitario Turned ₹5 Crore Into ₹90 Crore in 25 Months
Inside Solitario Diamonds' launch to ₹90 crore in 25 months: CMO Kabir Kate on point-of-view branding, cultural campaigns and lab-grown luxury.
Johnnie Walker’s first India-inspired Blue Label in 200 years
Johnnie Walker has launched its first India-inspired Blue Label festive blend in nearly 200 years, turning Indian flavour cues into luxury Scotch.
ZOYA’s Her Again Woos Women Over 40 With Spice-Led Nostalgia
Tata's ZOYA and TBWA\Lintas use spice-led nostalgia and Anoushka Shankar to speak to women in their 40s and 50s, a group luxury…
Jellycat’s 50% Margin Shows How to Beat a Commodity Trap
Jellycat grew 43% to £450 million and passed a 50% margin while plush grew 2%. The lesson: change the buyer, the product…
Mayavé Bets Luxury Can Be Built on Possibility, Not Scarcity
HK Group and OPEN Strategy & Design launch Mayavé Jewellery, reframing lab-grown diamonds from mined substitutes to a category of creative freedom…
BMW’s Rs 1.95 Crore 7 Series Gets a Bollywood Brand Voice
BMW India names Ranveer Singh Brand Voice for the new 7 Series, starting at Rs 1.95 crore, as it courts younger self-made…
20,000 Sq Ft Flagships Turn Stores Into Brand Worlds
Indian designer fashion is betting on immersive flagships. Inside the architecture, psychology and pricing power behind the new brand worlds.
Mahjong Is Now Luxury’s Slow Attention Playbook
Why Hermès, Prada and Indian luxury brands are investing in mahjong—and what slow rituals teach marketers about attention and community.
Why Havas Bet on Luxury Experience Design in India
Havas India has launched Shortcut Shobiz India with Paris-based Shortcut. Here's the consumer psychology behind why luxury brands are buying experiences, not…