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Marketing Mentalist
Marketing Mentalist
Campaign archive

Tag: <span>India Retail</span>

Quick commerce's next $90B is a trust problem
Consumer Behaviour

Quick commerce’s next $90B is a trust problem

India's quick commerce market may grow from about $13B to $90B by FY31. The next wave is behavioural: trust, planned baskets and…

3 min read
India's Best Sellers Are Won by Trust, Not Visibility
Consumer Behaviour

India’s Best Sellers Are Won by Trust, Not Visibility

Novelty can win trial, but Indian brand leaders say the tenth purchase is earned through performance, availability, advocacy and trust.

3 min read
Tier-2 Retail Added 5.9M Sq Ft, Metros 1.9M
Consumer Behaviour

Tier-2 Retail Adds 5.9M Sq Ft, Metros 1.9M

Tier-2 cities added 5.9M sq ft of Grade A retail space against 1.9M in metros since 2020. Here is what the shift…

3 min read
Why cash discounts beat official gold prices
Pricing Psychology

The Psychology Behind India’s Cash Gold Boom

When official prices rise, an off-the-books discount feels like smart saving. India's cash gold market shows how reference prices and trust shape…

3 min read
What India's D2C brands teach us about loyalty and scale
Branding

India’s D2C revolution: what actually builds brand loyalty

An eight-part Forbes India-DTDC podcast series shows why repeat orders, omnichannel access and logistics now define India's next consumer brands.

2 min read
Festive brands ditch discounts for easier payment routes
Pricing Psychology

High Prices, Softer Payments: The Festive Playbook

Rising costs have made festive price cuts rare. Brands are using EMIs, exchanges and value packs to protect margins while keeping buyers…

2 min read
The Souled Store's Community-First Brand Playbook
Branding

The Souled Store Shows How Fandom Becomes a Brand Moat

How licensed IP, digital community and themed stores took The Souled Store to ₹492 crore revenue while profit fell 38% in FY25.

2 min read
India’s QSRs are using Rs 99 meals as a customer-acquisition tool
Pricing Psychology

India’s QSRs Use Rs 99 Meals to Recruit New Customers

KFC, McDonald's, Burger King and Domino's are using Rs 99 entry pricing to cut hesitation and recruit first-timers. But lower ticket sizes…

3 min read
Festive purchase begins before the cart
Consumer Behaviour

JioStar festive playbook: India’s 46% bigger shopping basket

JioStar's #HarGharMeinJashn playbook maps how India's festive buyers plan, research and buy—and what brands should do before the cart.

3 min read
Festive smartphones: discounts out, financing in
Pricing Psychology

India’s Smartphone Festive Sale Loses Its Discount Weapon

Rising memory costs are forcing brands to replace deep festive discounts with EMI and exchange offers. Here's the pricing psychology behind the…

2 min read
Scarcity Is the Real Growth Engine Behind 36+ Outlets
Consumer Behaviour

Cheesecake Scarcity Is Fueling a 36-Outlet India Expansion

The Gourmet Cafe plans 36+ India outlets in five years and a multi-brand play. The real story is how scarcity and anticipation…

3 min read
Build Brands, Not Restaurants
Branding

Build Brands, Not Restaurants: Speciality’s Scaling Playbook

Speciality Restaurants runs 118 outlets and 20 brands. CEO Avik Chatterjee's approach shows why distinct brand identity beats outlet count in scaling.

4 min read