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Marketing Mentalist
Marketing Mentalist
Campaign archive

Tag: <span>India Retail</span>

From ₹5 Crore to ₹90 Crore in 25 Months
Branding

How Solitario Turned ₹5 Crore Into ₹90 Crore in 25 Months

Inside Solitario Diamonds' launch to ₹90 crore in 25 months: CMO Kabir Kate on point-of-view branding, cultural campaigns and lab-grown luxury.

2 min read
How an ingredient insight became a 175-store brand
Branding

How Naturals Grew From 125 to 175 Stores on an Ingredient Promise

Naturals scaled from 125 to 175 stores on a no-artificial-ingredients claim, sub-1% ad spend, and a franchise consistency risk.

3 min read
Why shelf space alone won't win food shoppers
Consumer Behaviour

From shelf space to trust: mall F&B share rises 8% to 19%

At ET FoodXP 2026, leaders said shelf visibility only buys trial. Trust, channel fit and premiumisation decide who wins repeat food purchases.

3 min read
60% of Gen Z spend more this festive season—on their own terms
Consumer Behaviour

60% of Gen Z spend more this festive season, on their own terms

A new consumer report shows Gen Z is spending more this festive season, but self-gifting, wellness and fragmented discovery are rewriting the…

2 min read
Premium footwear is no longer just for weddings and festivals
Consumer Behaviour

Premium Footwear in India Shifts From Occasions to Everyday

Sahil Malik of Da Milano and Rosso Brunello sees India's premium footwear demand shifting from festive splurges to everyday luxury purchases.

3 min read
Why quick commerce and local content are L'Oréal's India levers
Consumer Behaviour

L’Oréal’s 20% SAPMENA growth powers its India quick-commerce bet

SAPMENA grew 20% in Q3, and L'Oréal is leaning on quick commerce and local content to keep India's beauty momentum going.

2 min read
Royal Canin India plans 3x growth on premium pet food
Consumer Behaviour

Royal Canin India plans 3x growth on premium pet food

Royal Canin India aims to triple its business in five years as India's pet food market heads to $1.5 billion. Here's why…

3 min read
Forever New at 20: doubling without discounting
Branding

Forever New at 20: doubling without discounting

Forever New plans to nearly double global business in three to five years—without chasing fast-fashion speed or discounts. The brand playbook behind…

3 min read
Only 12.2% plan festive buys. The rest decide where you can win.
Consumer Behaviour

Only 12.2% Plan Festive Buys. Brands Can Win Late

A 1,000+ consumer survey finds 91.6% will spend the same or more, yet only 12.2% plan ahead. Here is how brands can…

3 min read
A Rs 56,990 iPhone anchors Reliance Digital's festive sale
Pricing Psychology

Reliance Digital Anchors Sale With iPhone 17 Pro at Rs 56,990

Reliance Digital's Festival of Electronics Sale opens with the iPhone 17 Pro at Rs 56,990, plus exchange, card and second-product offers. Here…

2 min read
Forevermark's average bill value jumps 80% to $4,500
Consumer Behaviour

Forevermark’s average bill value jumps 80% to $4,500

Forevermark's average bill value rose 80% to $4,500 as India's natural diamond jewellery market grew 13.5%. Here's what drove the premium.

2 min read
9 in 10 research, 70% buy on impulse
Consumer Behaviour

9 in 10 festive shoppers research, 70% buy on impulse

Google-Ipsos study shows Indian festive shoppers do deep research yet still make 70% of purchases spontaneously. Here's what marketers should do.

2 min read