Tag: <span>FMCG</span>
Why FMCG brands stall between ₹100 and ₹400 crore
FMCG veteran Suresh Ramachandran's new book gives founders a four-step SURE framework for scaling beyond the ₹100–400 crore stage.
Kissan’s 6.17M-Mum Proof Strategy
How Kissan turned a real-tomatoes claim into family participation and made 6.17M mothers its proof, plus the strategy lessons.
Festive online sales to jump 29%, but shoppers stay picky
Indian festive demand is real but selective: YouGov sees shoppers holding budgets, Datum sees online orders rising 29%, and value now decides…
Festive e-sales rise up to 40% as premium defies inflation
Premium goods powered India's festive e-commerce opening, with sales up to 40% in three days despite inflation. Here's what upgrade buying means.
An $8 billion category gap is hiding in glasses cases
The wet wipes market hit an estimated 8 billion USD, but lens care is still a yellow cloth. Why the post-purchase moment…
Marico Wants Half Its Revenue From New Brands by FY30
Marico's premium and digital brands hit 37% of revenue in FY26, up from 27% in FY20. Its acquisition playbook aims for 50%…
Caffeine Is the New Protein, Growing 6% Annually
Caffeine is moving into jerky, gummies and chocolate as shoppers buy focus and productivity—6% annual growth is forecast through 2030.
WPP: Quick commerce took an FMCG client to 70-80% of sales
WPP Media India's new playbook says brands can test products, read live purchase signals and scale based on marketplace behaviour.
Inflation Bites as Shoppers Count Every Penny
Urban spending fell 4% and rural grocery dropped 5% as Indian shoppers protect essentials and postpone impulse buys. Here's what marketers should…
How Beco is challenging India’s habit-driven home care market
Beco's playbook shows how challenger brands can win in India's habit-driven home care market by innovating for real needs, using discovery channels,…
Ghadi Detergent Puts Madhuri Dixit to the Trust Test
Ghadi Detergent's new campaign uses Madhuri Dixit and visible product tests to earn trust. Here is why proof beats promises in brand…
Cremica’s Retail Pivot: From Restaurant Sachets to Shelf Choice
Cremica Foods built two decades of familiarity through restaurant sachets. Now it wants that unnoticed equity to become active retail choice.