Tag: <span>FMCG</span>
Marico’s 45% Foods surge is a lesson in going offline
Marico expects 4700BC to break even early and is pushing digital-first brands into general trade. Here's what founders can learn from the…
Vadilal revenue hits ₹1,109.54 cr but profit slips
Vadilal's mascot-led push tries to close a relevance gap as FY26 revenue rises 9.47% to ₹1,109.54 cr, profit slips, and Reliance enters…
Gen Z brands take 21.7% of India’s kirana market
New-age consumer brands grabbed 21.7% of India's kirana market in H1 FY27, up from 14.8%. The distribution moat is cracking—here's what it…
Amul’s 40% Ice Cream Share Is a Value-Pricing Masterclass
How Amul turned a premium urban product into a mass category by giving its cooperative cost structure a credible, consumer-facing value story.
Cheerios fixes stale cereal for 9 in 10 bag hackers
General Mills finally launched Cheerios with a Ziploc seal. Here's why the packaging fix is a masterclass in effort reduction and hero-SKU…
Premium variants lift curd category growth to 25%
Mother Dairy MD on why Indian consumers mix affordable staples with premium upgrades - and how to price for selective trade-offs.
McCain India’s 63% Ad Jump Bought Only 3% Growth
A look at McCain India's long category-building playbook: localising snacks, chasing freezer space, and what a 63% ad rise for 3% growth…
Quick Commerce Splits FMCG Demand Between New and Old Retail
ET FoodXP 2026 leaders say quick commerce is creating new categories and impulse occasions while shifting some kirana purchases online.
From shelf space to trust: mall F&B share rises 8% to 19%
At ET FoodXP 2026, leaders said shelf visibility only buys trial. Trust, channel fit and premiumisation decide who wins repeat food purchases.
Trust, not shelf space, wins as mall F&B share hits 19%
Food retail leaders say shelf space is only the start: trust, premiumisation and channel-specific strategy decide whether a first buy becomes repeat.
ROYCE’ Bets Rs 3,195 on Thoughtful Diwali Gifting
ROYCE' turns familiar Diwali moments surreal for a limited gift collection starting at Rs 3,195, putting recipient taste ahead of the occasion.
Dark chocolate household demand jumps 45% as health halo bites
Dark chocolate household demand in India rose 45% in a year, yet penetration is just 8.5%. Here's the psychology behind the premium…