Tag: <span>FMCG</span>
Swiggy’s Noice Bet: The Psychology Behind Own Brands
Swiggy’s Noice has reached 46 categories, 380 SKUs, and one in ten Instamart baskets. Here’s the behavioural strategy behind the quick-commerce own…
BCCL Hires FMCG Veteran Badri Beriwal to Rethink Brand Portfolio
The Times of India parent BCCL hires Badri Beriwal to lead brand and portfolio strategy. Here's what that signals for brand-led growth.
When Legacy Brands Outsource D2C, Who Owns the Consumer?
Colgate-Palmolive handed Palmolive's D2C business to Bombay Shaving Company. The real question for brands: how much of the consumer relationship can you…
Leadership Churn Signals a Reset in How Brands Are Built
From Adobe's CEO handover to Parle Biscuits' new chief, this week's leadership moves reveal what brands now value: AI fluency, experience and…
Why B2B Buyers Are Just As Emotional As Shoppers
An auto industry brand chief argues component makers should borrow FMCG's loyalty playbook. The psychology behind why procurement decisions are pre-decided.