Tag: <span>festive marketing</span>
AJIO Bets on a New-Generation Face for Festive Fashion
AJIO names Ahaan Panday as its new brand ambassador and launches Festival Is Festivalling to capture India's long festive fashion season.
Why 5-8% price hikes won’t cool festive appliance demand
Appliance prices are up 5-8% ahead of the festive season, yet brands still expect double-digit growth. Premiumisation, EMI and replacement demand explain…
Ajio’s festive brand face is an identity play
Ajio named Ahaan Panday as its 2026 festive campaign face. The move shows celebrity endorsements work best when a face carries identity,…
MTR Foods turns sweets into a language
MTR Foods’ festive campaign treats sweets as a language of affection, using an illustrated book and film to own cultural rituals rather…
OnePlus India Uses Diwali to Close the Generation Gap
The brand's third #MakeItSpecial film pairs Gen Z creators, Smriti Mandhana and an elderly couple to make tradition feel like participation.
MTR Turns Festive Sweets Into a Language of Affection
MTR Foods' new festive campaign documents how mithai works as an unspoken emotional code and connects it to a bigger sweets portfolio…
MAC India’s festive gold drop taps occasion psychology
M·A·C Cosmetics India launches 'Party in M·A·C' with seven gold-packaged products and five kits. Here's why the occasion-led structure matters.
Festive Marketing Now Runs on Consumer Creators
Last Diwali, 200 million #Diwali Reels drowned brand films. Research shows faces beat logos—brands win by becoming sets, props and forwards.
Ganeshotsav 2026 Ads: The Psychology of Festive Relevance
How the best Ganeshotsav 2026 campaigns used ritual, local context and real needs to turn festive advertising into participation.
India’s Smartphone Festive Sale Loses Its Discount Weapon
Rising memory costs are forcing brands to replace deep festive discounts with EMI and exchange offers. Here's the pricing psychology behind the…
Gold Sales Fell 15% During Ganesh Chaturthi—Here’s Why
A 60% gold price surge pushed Ganesh Chaturthi volume down 15%. Yet wedding and self-purchase demand stayed resilient—what this reveals.